# Director of Sales and Marketing at Health Dimensions Group… > Source: https://confidential.careers/job-detail/director-of-sales-and-marketing-health-dimensions-group-rockford # Director of Sales and Marketing Health Dimensions Group ** Rockford, United States ** Full Time ** Marketing Jobs ** United States ** New [Apply Now](https://confidential.careers/go/12527388) ** Save ## Job Description ### Join Our Team as a Director of Sales and Marketing! Are you a dynamic, relationship-driven sales leader passionate about helping seniors find the right place to call home? **Morning Star Village** is seeking a **Director of Sales and Marketing (DSM)** to lead our sales strategy, build meaningful connections with families and referral partners, and drive occupancy through exceptional service and engagement. If you're ready to grow with a mission-driven organization and make a real impact—you might be the perfect fit! At **Morning Star Village**, we're all about making lives better—whether it's for our residents, clients, or the incredible people who work with us (that's you!). We believe in the power of **hospitality, stewardship, integrity, respect, and humor®**, and we bring those values to life every single day. Now, let's talk about YOU and why this role matters: ### What You'll Do (AKA: Your Superpowers) ### Drive Sales & Occupancy Growth - Develop and execute sales and marketing strategies to achieve occupancy, revenue, and retention goals. - Manage the full sales cycle, including inquiries, tours, follow-ups, home visits, and move-in coordination. - Track leads, conversions, and pipeline trends to ensure a strong and sustainable occupancy plan. ### Build Strong Relationships - Serve as the main point of contact for prospective residents and families - understanding their needs and guiding them through the decision-making process. - Establish and maintain partnerships with hospitals, clinics, case managers, senior centers, and other referral sources. - Participate in community outreach, networking events, and professional organizations to elevate our brand. ### Lead Community Marketing Efforts - Plan and host community events, open houses, and outreach activities to promote engagement and generate new leads. - Collaborate with the Executive Director and corporate Marketing team on digital campaigns, printed materials, and promotional strategies. - Maintain an active presence on social media channels, ensuring content reflects our mission, values, and vibrancy. ### Partner Across Departments - Work closely with nursing, life enrichment, and operations teams to ensure a seamless move-in experience. - Participate in care plan discussions, team huddles, and resident engagement activities to remain connected to community life. - Provide accurate and timely reporting to leadership regarding occupancy, trends, and census needs. ### Create Exceptional Customer Experiences - Ensure every prospective resident and family member feels heard, supported, and valued throughout their journey. - Promote a culture of hospitality, responsiveness, and proactive communication. - Support initiatives that enhance resident satisfaction and long-term retention. ### What You Bring to the Table (Besides Your Sales Expertise) ### Education & Background - Bachelor's degree in marketing, business, communications, or related field preferred. - Experience in senior living, healthcare, hospitality, real estate, or relationship-based sales strongly preferred. ### Sales & Leadership Experience - Proven success in sales roles with measurable results (occupancy, revenue, or pipeline growth). - Ability to build and maintain relationships with families, residents, and referral partners. - Strong presentation, negotiation, and follow-up skills. ### Skills & Competencies - Knowledge of CRM systems (e.g., Yardi, Sherpa, Enquire) or ability to learn quickly. - Powerful interpersonal and communication abilities - both written and verbal. - Highly organized; able to manage multiple priorities in a fast-paced environment. ### Professional Traits - Empathy and genuine passion for serving older adults. - Creativity in organizing events and generating leads. - Solutions-focused, resilient, and motivated by achieving goals. - A strong team player who exemplifies our mission and values. ### Perks & Benefits (Because You Deserve It!) - Competitive salary + performance-based bonus potential - Generous paid time off - Health, dental & vision insurance for qualifying team members - 401(k) with employer match - Ongoing professional development & career growth opportunities - A supportive, mission-driven team that values your impact every day **Morning Star Village is an Equal Opportunity Employer.** #J-18808-Ljbffr Posted August 4, 2026