# Email Marketing Manager at Pehr in Toronto, Canada -…

> Source: https://confidential.careers/job-detail/email-marketing-manager-pehr-toronto

# Email Marketing Manager

Pehr 

** Toronto, Canada ** Full Time ** Marketing Jobs ** Canada ** New

[Apply Now](https://confidential.careers/go/15569041) ** Save 

## Job Description

We’re hiring a hands‑on Email Marketing/Retention Manager to own strategy and execution across our lifecycle channels. You’ll build, launch, and optimize programs that thoughtfully blend editorial storytelling with high-performing promotional campaigns—driving engagement, loyalty, and LTV for Pehr.com while growing our subscriber base and mastering the technical side of email and SMS.

### What You’ll Do (Strategy + Execution):

- Own and evolve the full email and SMS strategy, balancing brand-forward editorial content (storytelling, seasonal inspiration, and nursery lifestyle) with commercial promotional messaging.
- Design, test, and scale onboarding, nurture, win‑back, reactivation, loyalty, and triggered journeys that feel personal and on‑brand.
- Develop and own list growth strategies to expand the email and SMS subscriber base while protecting engagement, deliverability, and list health.
- Lead advanced segmentation and personalization using behavioral, transactional, and demographic data for relevant, high‑performing messaging.

### Campaign Planning & Execution

- Plan, calendar, and execute Email + SMS campaigns end‑to‑end—both promotional and editorial—from brief through deployment and analysis.
- Partner closely with Creative, Merchandising, and Brand teams to deliver on‑brand, high‑engagement content that resonates with parents and caregivers.
- Run continuous A/B and multivariate tests on subject lines, creative, offers, cadence, and segmentation to lift open rates, clicks, and conversions.

### Analytics, Optimization & Technical Management

- Define KPIs, build clear dashboards, and analyze performance daily—turning data into actionable insights and next‑step tests.
- Serve as the hands‑on expert for our ESP and SMS platforms (Klaviyo strongly preferred), managing flows, data extensions, templates, deliverability, and compliance (CAN‑SPAM and beyond).
- Own list hygiene, suppression management, and growth tactics that sustain long‑term channel health and performance.
- Forecast channel contribution and partner with Analytics and leadership on broader revenue planning.

### Customer Lifecycle

- Design and manage customer surveys to capture insights that shape retention strategy, product feedback, and overall customer experience.
- Monitor customer loyalty metrics and Customer Lifetime Value (CLV), identifying trends and opportunities to deepen engagement and increase long‑term value.
- Develop and execute loyalty initiatives that reward repeat customers and drive measurable growth in lifetime value.

### Cross-Functional Collaboration

- Align with Marketing, Creative, Merchandising, and Acquisition teams for cohesive full‑funnel messaging and seamless customer journeys.
- Act as the central point of coordination for lifecycle initiatives, keeping stakeholders informed and timelines on track.

### Team Management

- Lead and develop 1 direct report or agency relationship, fostering ownership, strong execution, and professional growth.

### You Bring:

- 5–7+ years in digital marketing with deep, hands‑on Email + SMS experience (e‑commerce or retail preferred).
- Proven ability to balance editorial storytelling with promotional performance—crafting emails that feel brand‑true while driving measurable results.
- Large‑scale ESP mastery (Klaviyo strongly preferred) and strong technical fluency in segmentation, automation, data management, and deliverability.
- Demonstrated success growing and maintaining healthy, engaged subscriber lists.
- Solid understanding of compliance (CAN‑SPAM and related), list hygiene, and best practices for long‑term channel health.
- Advanced Excel (VLOOKUP, Pivot Tables, Index/Match)
- A natural balance of analytical rigor and creative sensibility.
- Execution‑oriented—you strategize and roll up your sleeves to execute.
- Detail‑obsessed, results‑driven, and comfortable juggling multiple priorities in a fast‑paced environment.
- Self‑starter who thrives in cross‑functional settings and communicates clearly, both verbally and in writing.

### Successful Manager‑Level Candidates will Exhibit:

**Drive for Results:**Consistently works toward meeting or exceeding business goals.

**Customer Focus:**Obsessed with customer needs and building lasting brand loyalty.

**Creativity:**Generates fresh ideas and connects dots others miss.

**Teamwork:**Brings a positive attitude, working cross‑functionally to drive results.

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Posted August 25, 2026