General Manager

Job DescriptionJob DescriptionGeneral ManagerLocation: Puerto Rico Company: Spanish Broadcasting System (SBS) Division: Radio & Integrated Media OperationsAbout SBSSpanish Broadcasting System, Inc. (SBS) is one of the nation’s largest Hispanic media and entertainment companies, delivering premium content through radio, digital platforms, live events, and experiential marketing. SBS Puerto Rico operates a leading portfolio of radio brands that connect with audiences across music, entertainment, news, and culture while providing innovative advertising solutions for local and national clients.We are seeking a dynamic, strategic, and results-driven General Manager to lead our Puerto Rico market operations. This executive leadership role is responsible for overseeing all aspects of station performance, including revenue growth, sales leadership, programming collaboration, operations, community presence, and team development.The ideal candidate is an experienced media leader with strong business acumen, a passion for Hispanic media, and a proven ability to build high-performing teams and drive market success.Position SummaryThe General Manager is responsible for the overall leadership, operational management, and financial performance of the Puerto Rico market.

This role oversees sales, marketing, promotions, programming coordination, operations, and administrative functions while ensuring alignment with SBS corporate objectives.The General Manager will lead revenue generation efforts across radio, digital, and experiential platforms while fostering strong relationships with advertisers, agencies, community leaders, and strategic partners.Key ResponsibilitiesLeadership & Market ManagementLead all day-to-day operations for the Puerto Rico marketDevelop and execute strategic business plans to drive revenue growth and profitabilityBuild, coach, and lead high-performing sales and operational teamsFoster a positive, collaborative, and accountable workplace cultureEnsure compliance with FCC regulations, company policies, and operational standardsSales & Revenue GrowthOversee local and national sales strategy across radio, digital, promotions, and event platformsDrive revenue performance through direct client engagement and strategic partnershipsMonitor market trends, competitive landscape, and emerging revenue opportunitiesCollaborate with sales leadership to establish budgets, forecasts, and revenue goalsSupport major account development and agency relationshipsProgramming & Brand StrategyPartner with Programming leadership to strengthen ratings performance and audience engagementSupport station branding, promotions, community initiatives, and marketing campaignsEnsure SBS brands maintain strong visibility and relevance within the Puerto Rico marketFinancial & Operational OversightManage market budgets, expense controls, forecasting, and operational efficienciesReview financial reports and implement strategies to improve performanceOversee staffing, talent development, and workforce planningEnsure smooth coordination between departments including Sales, Promotions, Programming, Traffic, Finance, and EngineeringCommunity & Industry EngagementRepresent SBS Puerto Rico at industry events, client meetings, and community functionsStrengthen relationships with local organizations, advertisers, and business leadersEnhance the company’s reputation and community presence across the marketQualificationsRequired7+ years of leadership experience in media, radio, broadcasting, advertising, or related industriesProven experience managing revenue growth and operational performanceStrong sales leadership and business development backgroundExcellent communication, leadership, and team management skillsStrong understanding of radio, digital media, and integrated marketing solutionsAbility to analyze financial performance and develop strategic initiativesBilingual in English and Spanish, both written and verbalStrong organizational and decision-making abilitiesPreferredPrior General Manager or senior market leadership experienceExperience within Hispanic media or multicultural marketing environmentsEstablished relationships within the Puerto Rico advertising and business communityBachelor’s degree in Business, Marketing, Communications, or related fieldWhat We’re Looking ForA strategic and entrepreneurial leaderStrong people-management and motivational skillsAbility to balance creativity, operational excellence, and revenue growthPassion for media, entertainment, and community engagementA collaborative executive who leads with accountability and visionCompensation & BenefitsSBS offers a competitive compensation package including base salary, performance incentives, and benefits eligibility consistent with company policy.Equal Opportunity EmployerSpanish Broadcasting System is proud to be an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace where all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.