Marketing Analytics Specialist
Better Placed Ltd - A Sunday Times Top 10 Employer!
Job Description
We’re looking for a talented Marketing / Effectiveness Analytics specialist to join a fast-growing, market-leading business at a pivotal stage of its growth journey. Reporting directly to the Head of Analytics, you’ll play a key role in shaping how marketing performance is measured and optimised across multiple channels. This is a highly visible role with real commercial impact — turning complex data into actionable insight that drives smarter investment decisions, improved efficiency, and stronger ROI.
The Role: • Lead the development and evolution of marketing measurement frameworks • Own and enhance MMM modelling and performance analysis capabilities • Deliver clear, actionable insights to optimise marketing spend and accelerate growth • Partner closely with Marketing, Finance, and Analytics teams across the business • Explore and implement new tools, methodologies, and approaches to improve effectiveness measurement The Person: • Proven experience within Marketing Analytics, Marketing Effectiveness or a similar role • Strong understanding of attribution, incrementality testing and measurement methodologies • Ability to work with complex datasets and communicate insights clearly to stakeholders • Excellent stakeholder management and communication skills • Commercially minded, naturally curious, and thrives in a fast-paced environment For much more information please apply immediately.