# Marketing Manager at Blue Heron Companies in Las Vegas,…

> Marketing Manager at Blue Heron Companies in Las Vegas, Nevada, United States. Category: Marketing Jobs. View full job details and apply now on Confidential…

# Marketing Manager

Blue Heron Companies

## Job Description

- Partner with the Marketing leadership to refine and execute integrated marketing strategies across communities, campaigns, product launches, and client engagement initiatives.

- Translate strategic direction into actionable marketing plans with clear deliverables, sequencing, ownership, and measurable outcomes.

- Maintain visibility into the strategic marketing calendar to ensure alignment across launches, events, campaigns, and organizational priorities.

- Monitor marketing and event spend, identify budget variances, and support resource allocation decisions that maximize ROI.

- Support ongoing process refinement to improve marketing planning, intake, execution workflows, and departmental scalability.

- Own end-to-end execution of marketing initiatives from kickoff through completion, ensuring delivery against timelines, objectives, and quality standards.

- Ensure project briefs, campaign requirements, and deliverables are clearly defined and submitted in a timely manner to support efficient creative production and traffic management.

- Coordinate closely with the Project Manager on prioritization, scheduling impacts, and execution dependencies while respecting operational role boundaries.

- Drive accountability across direct reports and cross-functional contributors to ensure work progresses efficiently and professionally.

- Identify execution risks early and proactively resolve obstacles that may impact delivery timelines, brand standards, or stakeholder expectations.

- Uphold and protect the Blue Heron brand across all campaigns, events, collateral, digital channels, and client-facing experiences.

- Partner with the creative team to ensure consistent application of brand standards, visual identity, voice, and quality expectations.

- Review deliverables for strategic alignment, accuracy, and brand integrity prior to launch or public release.

- Identify inconsistencies in field execution, signage, partner-produced materials, and customer experiences, driving corrective action where necessary.

- Champion an elevated luxury customer experience across every marketing touchpoint.

- Lead the planning and execution of signature events including community launches, broker events, homeowner experiences, partner activations, and brand engagements.

- Manage event development from concept through execution, including planning, logistics, on-site coordination, and post-event evaluation.

- Develop repeatable event systems, templates, and playbooks that support operational consistency while preserving creativity and brand differentiation.

- Coordinate with sales, operations, creative, and vendor partners to ensure events reinforce brand positioning and support measurable engagement outcomes.

- Manage event budgets, production timelines, and operational readiness to ensure flawless execution.

- Lead, coach, and develop the Marketing team through clear expectations, accountability, and ongoing performance feedback.

- Conduct regular 1:1 meetings, team check-ins, and performance discussions that strengthen alignment, engagement, and execution quality.

- Foster a collaborative, high-performance culture centered on ownership, professionalism, responsiveness, and continuous improvement.

- Identify staffing, capability, and capacity needs and partner with leadership on organizational development and future team growth.

- Collaborate closely with Creative, Project Management, Sales, Design, Construction, and Operations teams to ensure marketing initiatives are aligned with business priorities and field realities.

- Support the accurate and authentic storytelling of Blue Heron communities, architecture, and client experiences through cross-functional information gathering.

- Maintain strong working relationships that improve communication flow, reduce operational friction, and strengthen execution consistency across departments.

- Identify the reporting and analytics necessary to evaluate campaign, event, and initiative performance.

- Analyze performance data, interpret trends, and translate findings into actionable recommendations.

- Ensure campaign recaps, event summaries, and performance reporting are delivered consistently and accurately.

- Use insights and operational learnings to continuously improve future planning, execution efficiency, and marketing effectiveness.

- Consistently translates strategic direction into organized, executable marketing plans.

- Delivers campaigns, launches, and events on time and at a high standard of quality.

- Operates effectively within a structured cross-functional environment while strengthening collaboration across teams.

- Maintains strong operational control across multiple concurrent initiatives without sacrificing quality.

- Elevates the client and broker experience through polished, memorable, and brand-aligned engagement.

- Creates clarity, structure, and momentum within the marketing team.

- Improves marketing effectiveness through data-informed adjustments and continuous process refinement.

- Marketing leadership, Creative, and Project Management

- Sales Leadership and team members

- Pre-construction, Construction, and Design Teams

- External Vendors and Event Partners

- Clients, Realtors, and Brand Partners

- Providing clear and timely marketing direction and project briefs.

- Ensuring stakeholders have visibility into timelines, expectations, and deliverables.

- Reducing operational friction through proactive communication and planning.

- Supporting Creative and Project Management teams with organized intake and aligned priorities.

- Equipping Sales teams with polished client-facing experiences and effective marketing support.

- Maintaining disciplined follow-through that builds organizational trust and execution confidence.

- On-time completion of campaigns, launches, and event deliverables.

- Quality and consistency of marketing execution across channels and client touchpoints.

- Event execution quality, engagement metrics, and stakeholder satisfaction.

- Adherence to marketing plans, timelines, and approved budgets.

- Team accountability, engagement, and development progress.

- Cross-functional collaboration effectiveness and responsiveness.

- Brand consistency across marketing assets and field experiences.

- Reporting accuracy, campaign analysis quality, and operational follow-through.

- Continuous improvement of departmental workflows and execution processes.

- Strong experience developing and executing integrated marketing plans across multiple channels and initiatives.

- Demonstrated success producing high-quality events from concept through execution.

- Understanding of marketing operations, campaign coordination, and workflow management within structured creative environments.

- Ability to manage multiple concurrent priorities while maintaining organization, detail accuracy, and execution discipline.

- Familiarity with CRM systems, marketing automation platforms, and project management tools.

- Financial awareness related to event budgets and marketing spend management.

- Ability to align marketing execution with broader business objectives, brand positioning, and sales priorities.

- Strong understanding of how marketing integrates with design, construction, operations, and customer experience functions.

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