# Paid Media Manager at Aptita in Mumbai, India - Operations…

> Source: https://confidential.careers/job-detail/paid-media-manager-aptita-mumbai

# Paid Media Manager

Aptita 

** Mumbai, India ** Full Time ** Operations Jobs ** India ** New

[Apply Now](https://confidential.careers/go/1351666) ** Save 

## Job Description

Hello Connects,

We are looking for an experienced **Paid Ads Manager** to join a leading digital marketing agency.

**Location:** Ghatkopar (R City Mall), Mumbai *(Candidates from the Central or Harbour Line will be preferred)*

**Experience:** 7–10 Years

**CTC:** Up to ₹12 LPA *(can be stretched up to ₹14 LPA for the right candidate)*

**Mandatory Requirements:**

✔ Agency background is mandatory

✔ Hands-on experience in Google Ads & Meta Ads (other paid platforms are an added advantage)

✔ Must have managed a monthly ad budget of **₹10–15 Lakhs**

✔ Experience leading a team of **minimum 4 members**

✔ Strong understanding of campaign strategy, optimization, reporting, and client management

**Job Task Role:**

● Conduct campaign and account audits during client onboarding.

● Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.

● Implement standardized naming conventions for consistency.

● Develop and implement data-driven campaign strategies aligned with business goals.

● Research target audiences and platform suitability.

● Create media plans using client data, competitor insights, and industry trends.

● Launch and manage multi-platform ad campaigns with structured targeting and budgeting.

● Optimize for key metrics like CTR, CPA, and ROAS.

**Key Success Metrics :**

● Improvement in KPIs such as ROAS, CPA, and CTR.

● Efficient budget allocation across platforms.

● Increase in client retention through performance-driven strategies.

● Optimization of conversion tracking and data accuracy.

Key Skills

● Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.

● Be able to understand data visualization, or be keen to learn tools such as GA4, Looker Studio

● Strong understanding of bid strategies, audience segmentation, and campaign optimization.

● Excellent communication skills—both written and verbal.

● Ability to analyze campaign performance data and generate actionable insights.

● Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.

● Ability to work with cross-functional teams to align marketing strategies with business goals.

● Strong project management skills, with the ability to handle multiple accounts and campaigns.

Posted July 23, 2026