Performance Marketing Manager

About Us

FinnovationZ is building one of India’s largest financial education ecosystems with 2M+ audience reach and 1L+ learners.

We are scaling aggressively and need someone who can drive high-intent leads that convert into course sales.

Role Objective

Generate high-quality, high-intent leads for finance courses and scale campaigns profitably across Google, Meta, Instagram, and YouTube.

Key Responsibilities

• Run and scale lead generation campaigns for finance courses (https:///)
• Optimize campaigns for:
• CPL (Cost per Lead)
• Lead Quality (MOST IMPORTANT)
• CAC & ROAS
• Build and optimize end-to-end funnels:
• Ad → Landing Page → Lead → Webinar / Call → Sale
• Manage and scale budgets from ₹1L to ₹10L+ per month
• Test aggressively:
• Hooks (fear, greed, curiosity angles in finance)
• Creatives (UGC, founder-led, testimonial ads)
• Audiences (lookalikes, retargeting, intent-based)
• Work closely with sales team to:
• Improve lead-to-sale conversion
• Eliminate low-quality leads
• Track and analyze:
• Funnel drop-offs
• Cost vs revenue performance

What We’re Looking For

• 2–5+ years in performance marketing (lead generation)
• Strong experience in:
• Google Ads (Search = HIGH INTENT)
• Meta Ads (scaling + retargeting)
• YouTube Ads (awareness → conversion funnels)
• Proven ability to:
• Generate qualified leads (not junk leads)
• Scale campaigns profitably
• Deep understanding of:
• Webinar funnels / info product funnels
• High-ticket course sales

Big Advantage

• Experience in EdTech / Stock Market / Finance niche
• Worked on webinar funnels
• Has scaled course sales via ads

Important

This is NOT a posting job.

You will be responsible for:

Lead Quality

Cost Efficiency

Revenue Impact