# Senior Director, SMB Product Marketing at Jobtailor in…

> Source: https://confidential.careers/job-detail/senior-director-smb-product-marketing-jobtailor-california

# Senior Director, SMB Product Marketing

Jobtailor 

** California, United States ** Full Time ** Marketing Jobs ** United States ** New

[Apply Now](https://confidential.careers/go/14476072) ** Save 

## Job Description

- Own the SMB narrative end-to-end.

- Develop and maintain the definitive positioning and messaging framework for Salesforce's SMB segment.

- Lead high-impact go-to-market (GTM) strategies for new product releases and features targeting SMB buyers.

- Build the tools and content that make SMB Account Executives (AEs) and Sales Development Representatives (SDRs) unstoppable.

- Act as the authority on the SMB market — buyer behavior, competitive landscape, macro trends, and the evolving AI opportunity.

- Lead the team's integration of AI into operations — leveraging Agentforce to scale content, research, and execution.

- Lead, develop, and inspire a team of talented product marketers.

### Requirements

- 10+ years of B2B product marketing experience, with significant time spent in SaaS or technology.

- Direct experience marketing to SMB buyers is strongly preferred.

- Demonstrated ability to articulate the SMB buyer's daily reality, pain points, and decision-making drivers.

- Proven track record crafting positioning that cuts through crowded markets and leading product launches that generate measurable business impact.

- Highly comfortable presenting to CMO-level leadership and driving cross-functional alignment.

- Experience managing and developing senior product marketers, including Directors.

- Fast execution skills with a knack for removing friction and enabling team success.

### Core Competencies

Expertise in B2B product marketing with a focus on SMB segments, including the development of positioning frameworks and go-to-market strategies. Proven leadership in managing product marketing teams and integrating AI into marketing operations.

### Highest-signal resume keywords

- B2B Product Marketing Experience

- SaaS Marketing Expertise

- SMB Buyer Insights

- Go-To-Market Strategy Development

- Team Leadership and Development

### ATS Optimization Keywords

### Hard Skills

- Product Positioning

- Market Analysis

- Competitive Landscape Assessment

- Product Launch Management

- AI Integration in Marketing

### Soft Skills

- Cross-Functional Collaboration

- Presentation Skills

- Fast Execution

### Industry Keywords

- SMB Market

- Buyer Behavior

- Sales Development

- Marketing Strategy

- Technology Trends

### Tools & Technologies

- Agentforce

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Posted August 17, 2026