# Senior Manager, Brand and Social Media Strategy at Onelife… > Senior Manager, Brand and Social Media Strategy at Onelife Fitness in Mc Lean, Virginia, United States. Category: Marketing Jobs. View full job details and… Senior Manager, Brand and Social Media Strategy # Senior Manager, Brand and Social Media Strategy Onelife Fitness ## Job Description Senior Manager, Brand and Social Media Strategy Location: Work Arrangement: Apply today and help shape the future of Onelife Fitness. Applicants should include a portfolio or examples of social media campaigns, content, and measurable results demonstrating their experience. Please include a link to your portfolio when uploading your resume as part of your application. Build the Brand. Create the Content. Lead the Conversation. What You'll Do Social Media Strategy & Brand Development - Lead the social media strategy and creative direction for Instagram, TikTok, YouTube, and Facebook. - Develop engaging content strategies, original campaigns, and recurring series that strengthen brand awareness and community engagement. - Establish brand standards for social content, including visual identity, messaging, tone, and creative execution. - Identify emerging trends, platform innovations, and opportunities to expand audience reach. Content Creation & Campaign Management - Create, film, edit, and publish compelling video and photo content, including short-form video for organic and paid social campaigns. - Own the social media editorial calendar and collaborate with Marketing to execute integrated campaigns. - Develop content featuring club experiences, fitness programs, trainers, team members, and member success stories. - Coordinate external photographers, videographers, and creative partners as needed. Influencer & Creator Programs - Lead and develop a network of 16-20 influencers, brand ambassadors, and content creators. - Build training programs and resources that help employees and creators produce engaging, on-brand content. - Identify emerging talent and opportunities to expand brand reach through authentic creator partnerships. Local Club Social Media Strategy - Develop and implement a scalable social media program across 70+ club locations. - Create content playbooks, templates, training materials, and approval processes that empower local teams. - Partner with regional and club leadership to drive consistent, high-quality social media engagement. - Support social media initiatives for new club openings, presale campaigns, local events, and fitness programs. Community Engagement & Brand Reputation - Oversee community engagement across brand social channels, including comments, messages, and audience interactions. - Establish community management standards that support a positive, consistent brand experience. - Identify opportunities to strengthen member relationships and build meaningful online communities. Technology, Analytics & Performance - Evaluate and implement social media management tools for scheduling, publishing, approvals, analytics, and content management. - Establish KPIs to measure audience growth, engagement, brand awareness, and membership lead generation. - Analyze performance trends and optimize content strategies based on results. - Present actionable insights and performance reporting to leadership. What We're Looking For Required Qualifications - 6-8+ years of experience in social media strategy, including at least 3 years leading brand-level social media initiatives. - Bachelor's degree in Marketing, Communications, or a related field. - Demonstrated success developing and executing social media strategies that drive measurable results. - Advanced knowledge of Instagram, TikTok, YouTube, and Facebook, including platform algorithms, emerging trends, and short-form video. - Hands-on experience filming, editing, and producing high-quality social content. - Proficiency in Adobe Creative Cloud, including Premiere Pro, Photoshop, or Illustrator, and Microsoft Office. - Experience managing external creative vendors and production partners. - Experience supporting multi-location brands or building scalable social media programs and training resources. - Experience implementing social media management platforms such as Sprout Social, Sprinklr, Hootsuite, or similar tools, along with digital asset management and approval workflows. - Strong creative direction, project management, and cross-functional collaboration skills. - Ability to translate social media analytics into actionable strategies and business results. - Excellent communication skills and the ability to engage stakeholders at all organizational levels. Preferred Qualifications - Experience supporting a brand transformation, rebrand, or major brand launch. - Experience managing influencer, ambassador, or content creator programs. - Background in fitness, wellness, retail, hospitality, or lifestyle brands. - Passion for fitness, community engagement, and creating authentic brand experiences. Why Join Onelife Fitness? We offer: - Competitive base salary commensurate with experience - Annual performance bonus opportunity - Comprehensive medical, dental, and vision insurance - 401(k) retirement plan - Paid time off - Complimentary Onelife Fitness membership - Hybrid work environment with regular collaboration at our corporate headquarters and club locations. - Opportunities for career growth within a rapidly expanding organization ONELIFE FITNESS IS AN EQUAL OPPORTUNITY EMPLOYER Know Your Rights Advertisement Posted November 7, 2026 ## Related Jobs Case Manager (Brandy Moore House) Rafiki Coalition Manager Sales and Marketing Rent-2-Own Sales Marketing ECOMMERCE MARKETING ANALYST DANIEL DEFENSE LLC Marketing Analyst Marketing Strategy & Project Manager Maine Trust for Local News L3C Manager Marketing Marketing Generalist (Catalog Compiler) Lane Automotive Marketing Sr. Category Leader, Marketing & Communications Kohler Senior Marketing Sales and Marketing Rent-2-Own Sales Marketing Senior Influencer Marketing Manager Futures Senior Manager Marketing ## Related Searches