# Senior Product Marketing Manager - Observability at… > Source: https://confidential.careers/job-detail/senior-product-marketing-manager-observability-hewlett-packard-enterprise-development-lp-wisconsin # Senior Product Marketing Manager - Observability Hewlett Packard Enterprise Development LP ** Wisconsin, United States ** Full Time ** Marketing Jobs ** United States ** New [Apply Now](https://confidential.careers/go/14476071) ** Save ## Job Description ### Senior Product Marketing Manager - Observability This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home. ### Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. ### Job Description: As a Senior Product Marketing Manager for Observability, you have the opportunity to be a strategic leader responsible for driving business success for HPE OpsRamp Software across the product lifecycle. We’re a fast-growing team looking for an accomplished observability product marketer who can collaborate with leaders in product management, sales, and marketing teams across a global, matrixed organization. You’ll shape messaging that differentiates HPE observability from the crowd, lead go-to-market initiatives with precision, and deliver high-conversion content that consistently drives measurable pipeline growth. You’ll empower sales and partners with clear, actionable positioning while helping customers solve IT challenges to accelerate growth in a fast-growing market. Specifically, a strong candidate can position solutions for personas including SRE, platform engineering, and IT operations teams, and for use cases such as incident management, root cause analysis, and hybrid cloud observability. You know the market and understand leading observability vendors (e.g., Datadog, Dynatrace, Splunk, Elastic, New Relic, Grafana, App Dynamics, SolarWinds) to articulate differentiated value. At HPE you’ll be a part of an experienced product marketing team, and our culture is to innovate boldly, win together, and be a force for good. We help each other succeed to achieve big goals, and we value unique thoughts, celebrate individuality, and hold ourselves accountable. The role combines strategic thinking with execution, and if you’re a storyteller passionate about observability technology, want to influence market perception, and partner with technical leaders to define the next era of enterprise innovation, this is your opportunity to lead from the front. This position is open to remote candidates throughout the United States. However, employees who reside within a 50-mile radius of an HPE office will be expected to work in a hybrid capacity, in accordance with HPE’s hybrid work policy. ### Key Responsibilities: - Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solution in infrastructure monitoring, cloud-native observability, and AIOps. Maintain messaging frameworks tailored to target personas, industries, and use cases. - Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives, while leading launches. - Content Creation: Produce high-impact marketing collateral, including solution briefs, whitepapers, case studies, demo videos, and blogs. Partner with demand generation teams to create campaign assets, landing pages, eBooks, webinars, and compelling offers that drive pipeline. - Thought Leadership: Build thought leadership about observability trends, hybrid cloud operations, and AIOps through analyst engagement, speaking opportunities, and industry content. - Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation. - Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales to ensure they are equipped to effectively communicate product value to customers. - Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions. ### Education & Experience: - Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field. MBA or equivalent experience is a plus. - Marketing Experience: Minimum 5+ years of product marketing experience in a complex hybrid cloud or cloud-native environment. Experience with Observability solutions is required. - Technical Knowledge: Demonstrate experience marketing observability platforms across metrics, logs, traces, event correlation, and distributed systems. Experience connecting observability and AI/AIOps narratives, including automation, anomaly detection, and predictive operations, into business value. ### Skills: - Marketing Expertise: Proven success marketing to SRE, platform engineering, and IT operations teams by developing go-to-market strategies, crafting differentiated messaging, and leading cross-functional product launches. - Collaboration: Strong track record of partnering with product, sales and marketing teams. - Communication: Exceptional written, verbal, and presentation skills to a variety of customer, sales, and partner audiences; able to simplify complex concepts; experience influencing stakeholders at all levels to drive alignment. - Analytical Thinking: Leverages market, customer, and competitive insights to inform product and marketing strategy. - AI Tools Proficiency: Shows experience using generative AI tools to scale content development, refine messaging, and improve efficiency and pipeline impact. ### Preferred Skills: - Familiarity with enterprise buyers including CIOs, CTOs, VP Infrastructure, and IT Operations leaders - Experience supporting analyst relations and industry influencers ### Impact/Scope: Influence at the vice president and above level. Complexity: High – Independently drives strategic direction. ### What We Can Offer You: - Health & WellbeingWe strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. - Personal & Professional DevelopmentWe also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division. - Unconditional InclusionWe are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. ### Let’s Stay Connected: Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE. ### Job: Marketing Job Level: Expert Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 111,000 - 211,000 in Colorado // 120,000 - 228,000 in Massachusetts // 120,000 - 243,000 in California // 105,500 - 243,000 in Florida & Illinois & North Carolina & Texas The listed salary range reflects base salary. Variable incentives may also be offered. The estimated job application period closure is September 30 2026; this timeline is provided for transparency and internal planning purposes. HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law - Supplement E-Verify (US & PR only) HPE is an E-Verify employer. Hewlett Packard Enterprise provides equal employment opportunity to any employee or applicant without regard to sex, gender, color, race, ethnicity, religion, creed, national origin, ancestry, citizenship, age, marital status, sexual orientation, gender identity and expression, physical or mental disability, medical condition, pregnancy, protected veteran status, uniformed service status, familial status, genetic information, political affiliation, or any other characteristic protected by federal, state, or local law. Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories. Hewlett Packard Enterprise Technology innovation that fosters business transformation. We Are In the Acceleration Business We help customers use technology to slash the time it takes to turn ideas into value. In turn, they transform industries, markets and lives. Some of our customers run traditional IT environments. Most are transitioning to a secure, cloud-enabled, mobile-friendly infrastructure. Many rely on a combination of both. Wherever they are in that journey, we provide the technology and solutions to help them succeed. Standards of Business Conduct (SBC) The Hewlett Packard Enterprise Standards of Business Conduct (SBC) embody the fundamental principles that govern our ethical and legal obligations to Hewlett Packard Enterprise. They pertain not only to our conduct within the company but also to conduct involving our customers, channel partners, suppliers and competitors. Read more about how we win the right way. Accessibility HPE is committed to creating an inclusive and accessible workplace and encourages applications from all qualified individuals, including those with disabilities. If you believe you require accommodation during any stage of the application or interview process, please submit your request by completing our secure form linked here. Disclosure of Sensitive Personal Data Please ensure the resume you submit to us does not include any sensitive personal data. Sensitive personal data includes data revealing information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life or sexual orientation. To the extent the resume you submit does contain this type of personal data, you consent to the storing and processing of this data by HPE for the purpose of reviewing and managing your application. #J-18808-Ljbffr Posted August 17, 2026