# Social Media and Influencer Marketer (Fashion/ D2C…

> Source: https://confidential.careers/job-detail/social-media-and-influencer-marketer-fashion-d2c-startup-peoplegene-bangalore

# Social Media and Influencer Marketer (Fashion/ D2C Startup)

PeopleGene 

** Bangalore, India ** Full Time ** Marketing Jobs ** India ** New

[Apply Now](https://confidential.careers/go/11876098) ** Save 

## Job Description

**Responsibility:**

• Set up and manage the social media accounts for a fashion and lifestyle brand. Implement the social media strategies for building brand awareness, and generating inbound traffic along with product adoption.

• Ensure relevant and engaging text, image, and video content for social media accounts.

• Benchmark current trends across social media and create relevant content for the brand.

• Organize and participate in events to build community and boost brand awareness.

• Coordinate with Marketing, PR, and Communications teams to ensure brand consistency.

• Build relationships with customers, potential customers, industry professionals, and journalists.

• Identify and build relationships with relevant influencers and agencies

• Create Influencer collaboration strategies that align with the brand vision

• Negotiate, manage deliverables, and ensure smooth collaboration with influencers

• Oversee influencer campaigns from ideation to execution.

• Monitor influencer content and measure its impact on brand awareness, engagement, and conversions

• Build and nurture relationships with the online community through active engagement and responding to comments and messages

• Facilitate and encourage user-generated content and brand advocacy among followers

• Collaborate with the creative team to develop and shoot engaging, on-brand content.

• Write copy for social posts and ensure consistent brand voice across all platforms.

**Good to have**

:• Prior 2-4 years of relevant social media management experience

• Passionate about Fashion and Beauty Category

• Experience working with marketing/media agencies

• Strong understanding of SEO, Google analytics, Web analytics

Posted August 24, 2026