# Social Media & Lead Generation Specialist at Visa Master… > Social Media & Lead Generation Specialist at Visa Master Canada (VMC) in Mumbai, India. Category: Marketing Jobs. View full job details and apply now on… Social Media & Lead Generation Specialist # Social Media & Lead Generation Specialist Visa Master Canada (VMC) ## Job Description Company: VMC Immigration Services Department: Marketing Location: Remote Employment Type: Full-Time Working Hours: 7:00 PM – 4:00 AM IST (aligned with Canadian business hours) Experience: 2–5+ Years Salary: ₹3.5 LPA – ₹5 LPA VMC Immigration Services is a Canada-based immigration consulting firm helping individuals, families, students, skilled professionals, and businesses achieve their Canadian immigration goals. We provide professional guidance across a range of immigration pathways, including: - Study Permits - Work Permits - Visitor Visas - Permanent Residency - Family Sponsorship - Business Immigration Programs We are committed to delivering a high-quality client experience through a combination of professional immigration services, technology, digital solutions, and efficient internal processes. Our technology ecosystem includes custom-built applications, workflow automation, client portals, document management systems, and cloud-based business applications that support our global operations. Joining VMC Immigration Services means becoming part of a growing, technology-driven organization where marketing, technology, and business operations work together to serve clients worldwide. We are looking for a Social Media & Lead Generation Specialist who can manage our organic social media presence while actively identifying, engaging, qualifying, and converting potential clients through social platforms and online communities. This is a hands-on, results-driven role combining: - Social media management - Content creation - Community engagement - Organic prospecting - Lead generation - Lead qualification - CRM management - Prospect follow-up The ideal candidate is not simply a social media content poster. You should be comfortable finding potential clients, participating in relevant conversations, initiating DMs, identifying buying signals, qualifying prospects, and generating genuine consultation opportunities. - Plan, create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, YouTube, Reddit, Quora, and relevant online communities. - Develop social media posts, carousels, promotional creatives, reels, short-form videos, blogs, captions, and video scripts. - Create basic visual content using Canva, Figma, or similar tools. - Maintain a consistent content calendar and posting schedule. - Ensure all content aligns with VMC's brand, services, messaging, and professional standards. - Repurpose existing content into multiple formats suitable for different platforms. - Monitor social media trends, platform updates, audience behavior, and algorithm changes. - Continuously test and improve content formats to increase reach, engagement, and lead generation. - Proactively identify potential immigration clients through social media platforms, online communities, forums, expat groups, comments, discussions, and relevant hashtags. - Monitor conversations where individuals are actively seeking immigration information, advice, or professional assistance. - Identify prospects based on relevant buying signals, intent, profile, and requirements. - Engage with potential prospects through helpful, professional, and genuine conversations. - Initiate and manage DM conversations with qualified prospects using approved communication guidelines. - Ask appropriate initial questions to understand a prospect's requirements and level of interest. - Convert relevant social media interactions into consultation inquiries and qualified leads. - Follow up with prospects and ensure high-intent leads are promptly transferred to the appropriate sales or immigration consulting team. - Actively participate in relevant Reddit communities, Quora, Facebook groups, LinkedIn communities, expat groups, and industry forums. - Identify relevant discussions where VMC can provide useful information. - Respond to questions and contribute valuable, informative content to build trust and brand awareness. - Share relevant educational content where appropriate and in compliance with community and platform rules. - Monitor comments, direct messages, mentions, questions, and discussions across platforms. - Respond to relevant inquiries in a timely and professional manner. - Build relationships with online communities rather than relying on promotional or spam-based activity. - Conduct initial conversations with prospects to understand their requirements and determine whether they may be suitable for a consultation. - Ask basic screening questions relating to the prospect's profile, immigration objective, requirements, and timeline. - Identify high-intent prospects and prioritize follow-up accordingly. - Accurately record leads, conversations, source platforms, prospect information, and follow-up actions in the CRM. - Maintain an organized pipeline of social-generated leads. - Ensure leads are properly categorized and assigned to the appropriate team. - Coordinate with the sales and immigration consulting teams regarding qualified leads. - Track the journey from: Social Interaction → Prospect → Inquiry → Qualified Lead → Consultation - Assist with webinars, live sessions, Q&As, information sessions, and other online events. - Promote events across relevant social media channels and online communities. - Monitor live comments, questions, and interactions during events. - Identify high-intent prospects during live sessions and ensure appropriate follow-up. - Support promotional campaigns designed to generate organic inquiries. - Assist with campaign planning, content distribution, and post-campaign follow-up. - 2+ years of experience in social media management, organic lead generation, community management, digital marketing, or a similar role. - Strong understanding of Instagram, Facebook, LinkedIn, YouTube, Reddit, Quora, and online communities. - Excellent written English and strong conversational communication skills. - Comfortable initiating conversations through DMs and online outreach. - Strong understanding of organic social media growth and content distribution. - Ability to identify buying signals, intent, and potential prospects from online conversations. - Experience creating content using Canva or similar tools. - Basic video editing and short-form content creation skills. - Familiarity with social media scheduling tools such as Buffer, Hootsuite, Later, or similar platforms. - Basic understanding of CRM systems and lead tracking. - Strong organizational and time-management skills. - Highly proactive, responsive, and self-motivated. - Comfortable working independently in a remote environment. - Target-driven with a strong focus on qualified leads and business opportunities—not just likes and engagement. - Experience working with immigration, education, recruitment, real estate, financial services, or other professional services. - Experience generating leads through Reddit, Quora, Facebook Groups, LinkedIn, or online communities. - Experience handling inbound inquiries and converting conversations into consultations or sales opportunities. - Familiarity with analytics and social media reporting tools. - Experience working with international or North American audiences. Success in this role will be measured through a combination of activity, engagement, lead generation, and conversion. Key areas include: - Consistent and high-quality social media content publishing. - Growth of organic reach and meaningful engagement. - Active participation in relevant online communities. - Number of relevant prospects identified. - Number of meaningful prospect conversations initiated. - Number of qualified leads generated. - Number of consultation inquiries generated. - Lead-to-consultation conversion. - Timely follow-up and accurate CRM updates. - Quality and relevance of leads handed over to the sales/consulting team. The primary objective is to generate genuine business opportunities through organic social media—not simply increase follower count or engagement metrics. The successful candidate should be: - Proactive – actively looking for opportunities rather than waiting for leads. - Results-oriented – focused on qualified leads and consultations. - Creative – able to develop engaging and platform-specific content. - Conversational – comfortable starting and maintaining online conversations. - Analytical – able to understand what content and outreach generates results. - Organized – capable of managing multiple platforms, conversations, and follow-ups. - Responsive – able to respond to prospects and inquiries promptly. - Professional – represents VMC Immigration Services appropriately across all platforms. This position is not purely a social media posting or content creation role. We are looking for someone who can: Create Content + Engage Communities + Find Prospects + Start Conversations + Qualify Leads + Generate Consultations If you enjoy combining social media marketing, community engagement, proactive prospecting, and lead generation, this role is for you. - Full-time remote opportunity. - Opportunity to work with a Canada-based organization. - Exposure to international clients and markets. - Opportunity to work across multiple social media platforms and digital channels. - Performance-driven environment with opportunities to grow with the organization. - Collaborative and technology-driven work environment. Only shortlisted candidates will be contacted for further evaluation. 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