# Vice President of Sales and Business Development - Off…

> Source: https://confidential.careers/job-detail/vice-president-of-sales-and-business-development-off-premise-catering-purslane-brooklyn

# Vice President of Sales and Business Development - Off Premise Catering

Purslane 

** Brooklyn, United States ** Full Time ** Sales Jobs ** United States ** New

[Apply Now](https://confidential.careers/go/14000254) ** Save 

## Job Description

**About the Role** Purslane is seeking a dynamic, strategic VP of Sales & Business Development to lead our catering and events sales organization and shape the next chapter of our growth in New York City's luxury off-premise catering market. This is a high-visibility leadership role for a polished, results-driven sales executive who is passionate about building lasting relationships, closing exceptional business, and developing a high-performing team.

You will own Purslane's commercial strategy — from pipeline and partnerships to pricing and people — while collaborating closely with operations, culinary, and marketing to deliver flawless, brand-defining client experiences. You'll represent Purslane with social planners, event designers, venue partners, and other key industry influencers, and champion our sustainability commitments in everything we sell.

**Key Responsibilities**

Business Development Strategy & Partnership Engagement (75%)

- Develop and execute Purslane's annual catering and event sales and business development strategy to achieve revenue and growth goals.
- Identify and pursue new market segments, partnerships, and exclusive venue opportunities aligned with Purslane's brand and mission.
- Build and maintain strong relationships with social planners, event designers, venue partners, and other key industry influencers whose clientele aligns with Purslane's brand.
- Oversee lead generation strategy, pipeline development, and CRM (Tripleseat) optimization.
- Guide marketing and promotional initiatives to increase brand visibility and drive new business.
- Personally own the sales process for key accounts, ensuring flawless execution from concept through completion.
- Represent Purslane at industry events and networking opportunities; cultivate key external relationships.
- Partner with operations and culinary leadership to develop innovative, customized offerings that align with client and market needs.
- Champion Purslane's sustainability commitments across all sales and business development efforts.

**Team Leadership & Development (25%)**

- Lead, mentor, and manage a sales team of 3 direct reports; foster a collaborative, high-performing team culture built on accountability and professional growth.
- Set individual and team sales goals; track KPIs, analyze performance, and deliver regular reporting to ownership.
- Review and evaluate incoming leads, and guide cross-selling and conversion strategy.
- Lead weekly sales meetings to review progress, share updates, and address issues.
- Adapt team structure to align with business growth and employee development.

**Qualifications**

- 8+ years in hospitality or event sales, including senior leadership experience, with significant off-premise luxury catering experience strongly preferred.
- Proven track record of consistently meeting or exceeding sales goals and executing strategic sales plans.
- Deep knowledge of the NYC event, venue, and catering markets, and current food, beverage, and event industry trends.
- Exceptional communication, presentation, and relationship-management skills, with superior attention to detail.
- Strong sales acumen and financial literacy; able to thrive in a fast-paced environment while remaining calm and solutions-oriented under pressure.
- Proficiency in CRM systems (e.g., Tripleseat, Salesforce, Caterease) and Google Workspace.
- Bachelor's degree preferred.

**Working Conditions**

- Hybrid office and field-based role; frequent presence at event venues required.
- Standard business hours, with evening, weekend, and holiday work as needed for events.
- Must be able to sit, stand, or walk for extended periods, and lift up to 10 lbs. frequently and 25 lbs. occasionally.
- Work may take place indoors and outdoors, in varying weather conditions.
- Compliance with all food safety, sanitation, and workplace safety standards required.
- Travel within the greater NYC area for site visits and events.
- Reasonable accommodations available for individuals with disabilities.

More detail about Purslane part of The Oberon Group, please visit https://culinaryagents.com/entities/79564-Purslane

Posted August 15, 2026