An exciting opportunity for someone who is a passionate brand builder to lead a product portfolio within a global leader in the drinks industry. This role is perfect for a strategic marketeer looking to make a significant impact in a fast growing category.
Key Responsibilities:
- Develop and execute the long term strategic plan for a number brands in the portfolio
- Drive innovation by identifying trends and bringing new ideas to market swiftly
- Elevate brand partnerships, focusing on premiumisation and shelf appeal
- Own the portfolio P&L, optimising price-pack architecture and unlocking growth opportunities
- Analyse performance data, market dynamics, and competitor activity to inform decision-making
- Collaborate with the equity team to create compelling campaigns and activation plans
- Mentor and support an Assistant Brand Manager on the portfolio
The Ideal Candidate:
We're seeking an experienced professional with:
- Proven track record in leading innovation projects from insight to execution
- Strong strategic thinking skills and ability to shape long-term plans
- Commercial acumen and analytical prowess in portfolio management
- Consumer-centric approach with a passion for turning insights into relevant innovations
- Excellent collaborative skills and ability to influence across teams
- Agility to keep pace with trends and maintain brand relevance
Location:
Berkshire - 3 days office / 2 days home
Package:
£60,000 + Bonus + Benefits
This role offers an excellent opportunity for a dynamic individual to make their mark in a fast-paced, innovative environment. If you're ready to unleash your potential and drive growth in an exciting product category, we'd love to hear from you.
Desired Skills and Experience
Brand Marketing