Position : Content Strategist
Experience : 2-3 years
Location : Calicut
Responsibilities:
- Write compelling content for advertisements, websites, blogs, emailers, reels, landing
pages, and course promotions.
- Develop creative captions, taglines, and scripts for social media and video content.
- Ensure content aligns with SkillX's brand tone, messaging, and objectives.
- Build monthly content calendars aligned with SkillX's campaigns, webinars, and course
launches.
- Identify trending topics, integrating them into SkillX's content themes to maintain
relevance.
- Plan and execute influencer collaborations, campaign storytelling, and brand narrative
initiatives.
- Collaborate with design and marketing teams to ensure timely and high-quality content
delivery.
- Work with mentors, trainers, and marketing leads to create educational and awareness
based content.
- Maintain workflow consistency across creative and marketing deliverables.
- Study competitor strategies and analyze current edtech communication trends.
- Track content performance metrics (reach, engagement, and lead generation).
- Use analytics insights to refine content strategy and improve campaign outcomes.
- Oversee interns or junior writers to ensure quality, consistency, and brand voice
adherence.
- Provide creative direction and feedback to maintain excellence in content output.
Qualifications:
- Bachelor's or Master's degree in English, Journalism, Marketing, Communication, or a related
field.
- 2–3 years of professional experience in content strategy, content marketing, or a related
domain.
- Proven expertise in creating and executing content strategies that support business and
marketing objectives.
- Strong portfolio showcasing diverse content creation and successful campaigns.
- Experience managing or mentoring content teams in a fast-paced environment, preferably
within the EdTech or service-based sector.
- Deep understanding of SEO best practices and familiarity with analytics tools.
- Excellent writing, editing, and communication skills with attention to detail.