Location: Goregaon East, Mumbai (In-Office, Full-Time)
Reports to: Co-Founder
We are looking for a strategic, creative, and performance-focused Content Strategist to lead and align the brand's content initiatives across paid media and organic channels. This role involves deep collaboration, innovative thinking, and a strong grasp of digital storytelling, performance metrics, and content trends.
Key Responsibilities:
Paid Media Content Strategy:
• Plan and develop content tailored to performance goals across platforms like
Meta, Google, YouTube, and more.
• Partner with the performance marketing team to ideate and execute high-converting creatives.
• Analyze campaign data and continuously refine creative direction to improve ROI.
Social Media Strategy:
• Own the content strategy and calendar for Instagram, Facebook, LinkedIn, and emerging platforms.
• Build content narratives that support launches, campaigns, and brand storytelling.
• Monitor digital trends and identify timely opportunities for engagement.
Cross-Team Collaboration:
• Work closely with the graphic designers, photographer, performance marketing head, and social media team to bring content ideas to life.
• Ensure all content is aligned with brand voice, visual language, and business objectives.
• Oversee content production timelines to meet campaign deadlines and product drop schedules.
Strategic Planning & Insights:
• Use data and insights to guide storytelling and creative decisions.
• Present ideas, strategies, and performance reports to the Co-Founder and internal stakeholders.
• Maintain content consistency across touchpoints while innovating with new formats and ideas.
Who You'll Work With:
• Graphic Designers - for visual development of content and campaign creatives
• Performance Marketing Head - to align content with paid media and ROI goals
• Photographer - to conceptualize and direci product/lifestyle shoots
• Social Media Team - to ensure timely publishing, engagement, and community management
• Co-Founder - for overall brand alignment and strategic direction
Bonus Skills (Nice to Have):
• Understanding of basic cinematography and visual storytelling principles
• Familiarity with design tools like Canva, Figma, or Adobe Creative Suite
What We're Looking For:
• 3-5 years of experience in content strategy and copywriting (preferably with D2C, fashion, or lifestyle brands)
• Strong understanding of digital platforms, especially paid media and social
• Excellent storytelling, collaboration, and communication skills
• Data-driven approach with a creative mindset
• Passion for aesthetics, spirituality, and premium branding is a big plus.
Why Join Us:
• Be part of a high-growth premium D2C brand shaping a unique niche
• Collaborate with a passionate and skilled creative + marketing team
• Work directly with the leadership team on high-impact projects
Job Types: Full-time, Permanent
Pay: ₹20, ₹25,000.00 per month
Benefits:
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
This is a full-time, in-office position based in Goregaon East, near Oberoi Mall, Mumbai. Are you currently based in Mumbai, and would you be comfortable commuting to this location for the role?
We are currently offering anywhere between 20,000 to 25,000 per month, for the role, are you comfortable with the pay scale mentioned?
Have you written scripts for for a D2C product based startup brand before?
How many years of experience do you hold in writing social media and paid media content?
Work Location: In person