What You Should Know About This Job
Years of Experience:
1-2 years
Purpose of the role: Work on brand projects and contribute to the creation of owned long form content. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Content Strategist will work across multiple platforms to drive engagement and positive customer behavior.
Major Responsibilities:
Business Strategy, Direction & Positioning
The ability to work to establish a content strategy that is in sync with the brand's
philosophy and objectives across multiple platforms while upholding
creativity standards of the agency.
Monitor digital & new media industry trends and competitor offerings to identify
potential content avenues and improve current offerings that lead to better value for
customers and higher financial value for Schbang.
Driving innovation and creativity for the brands on board.
Account Execution
Creative content writers for long form content for SEO optimization, generation of owned content, purpose driven LinkedIn, Quora, YouTube, Blogspot content.
Conducting adequate research & gathering relevant material for interactive content
development.
Develop innovative solutions including content management and maintenance of the
brand's digital platforms.
Creating innovative buzz around the brand, its product promotions, launches and
brand-sponsored events.
Utilize Analytics to analyze and monitor the effectiveness of various aspects of the
campaign such as community, traffic, conversations and engagements, leads and
conversions.