Content Strategist - Senior Ii

Job Description

Job Title: Content Strategist – Senior II

Location: Udaipur, India

Type: Full-Time | Senior II Level

Experience: 7–10 Years

Salary Range: 14-15 LPA

Key Responsibilities

Develop and execute content strategies that align with business goals and brand positioning.

Plan and manage long-form and short-form content calendars, mapping keyword intent and funnel stages (TOFU, MOFU, BOFU).

Create tone and messaging guidelines for consistent brand voice across blogs, websites, ad copy, scripts, and case studies.

Guide writers and editors through structured review loops, feedback systems, and content templates.

Collaborate with SEO, Design, and Social Media teams to ensure content integration across channels.

Conduct audience analysis, competitor benchmarking, and content audits using tools like Ahrefs, SEMrush, Google Analytics, and SurferSEO.

Monitor and interpret content performance metrics (bounce rate, time on page, conversions) to optimize campaigns.

Requirements

7 to 10 years of experience in content strategy and performance planning.

Proven ability to translate brand positioning into actionable editorial frameworks.

Strong research skills for audience insights and competitive analysis.

Experience in developing structured content with hooks, narrative arcs, and CTAs.

Proficiency with performance and analytics tools for content optimization.

Excellent collaboration, communication, and mentorship skills.

Benefits

Top-Tier Work Setup – Premium MacBook and accessories for productivity.

Flexible Schedules & Remote Support – Flexible hours, emergency WFH, and utility support.

Quarterly Performance Bonuses – Rewards aligned with performance, paid quarterly.

Learning is Funded – Educational allowance for certifications, courses, and conferences.

Family-First Culture – Birthday/anniversary vouchers, maternity/paternity leave, and family-friendly policies.

Celebrations & Gifting – Onboarding hampers, festive goodies, and company anniversary surprises.

Team Bonding – Quarterly lunches, dinners, and retreats.

Comprehensive Healthcare – Insurance coverage for you and your family.

Extra Rewards – Incentives for weekend work, referral bonuses, and recognition initiatives.

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