Job Description:
We are seeking a creative and analytical Content Strategist to lead content planning and
execution across all digital platforms. This role is responsible for ensuring that all content
reflects our brand voice, engages the target audience, and supports overall marketing and
business objectives. The ideal candidate will have strong storytelling skills, digital content
experience, and a deep understanding of audience behavior and market trends.
Key Responsibilities:
Content Strategy Development:- Build and manage a comprehensive content strategy
aligned with both short-term campaigns and long-term business goals.
Content Creation & Production:- Plan, create, and oversee high-quality content including
blogs, social media posts, newsletters, website content, and videos. Ensure content
consistency across channels while maintaining brand tone and messaging.
Cross-Functional Collaboration:- Work closely with marketing, design, and project teams
to support campaigns and ensure unified brand communication.
Performance Monitoring & Optimization:- Track content performance through analytics
and audience engagement metrics. Optimize strategy and content output based on insights
and performance results.
Market & Competitor Insights:- Conduct trend analysis and competitor research to identify
new content opportunities and enhance content effectiveness.
Qualifications:
● Bachelor's degree in Communication, Journalism, Marketing, or related field
● 1–3 years of experience in content strategy, digital marketing, or copywriting
● Excellent writing & editing skills with attention to detail
● Experience with CMS and social media management tools
● Basic knowledge of SEO best practices and tools such as Google Analytics,
SEMrush, etc
Job Types: Full-time, Permanent
Pay: ₹18, ₹25,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person