Content Strategist
Experience: 7-10 yrs
Requirements
- 7–10 years of proven experience in content strategy, editorial planning, and performance-driven content initiatives.
- Ability to transform brand positioning into effective editorial strategies that align with marketing and business goals.
- Skilled in developing and managing both long-form and short-form content calendars aligned with keyword intent and funnel stages (TOFU, MOFU, BOFU).
- Strong analytical mindset with expertise in audience research, competitor analysis, and content audits using tools like
Ahrefs
,
SEMrush
,
Google Analytics
, and
SurferSEO
. - Experienced in creating tone and messaging frameworks to maintain a consistent brand voice across platforms and formats.
- Proficient in designing engaging content structures with compelling hooks, clear narratives, and persuasive CTAs.
- Adept at mentoring content teams through structured review processes and feedback mechanisms.
- Collaborative approach to work with SEO, Design, and Social teams for cohesive multi-channel execution.
- Data-driven mindset with the ability to analyze performance metrics and refine strategies for continual growth.