Job Description: Content Strategist + Scriptwriter (meta ads)
Experience: Upto 3 years
Location: Gurugram Sector - 48
Working days: 5 days Hybrid model
Budget (upto 7LPA)
Mulah Moo is a HR company dedicated to helping unicorns and top 5% startups find their dream content and marketing team.
Qualifications
- Proven experience in writing ad copy/scripts, especially for video Meta ads.
- Strong grasp of consumer psychology, ad funnels, and CTA placement.
- Ability to adapt tone: quirky, premium, emotional, informative - based on product & audience.
- Basic knowledge of short-form video content structure (30 - 60 seconds).
Responsibilities:
- Write engaging and brand-aligned scripts for paid video Ads (Meta, YouTube, Google, etc.).
- Collaborate with the design and video teams to bring ad ideas to life.
- Generate scroll-stopping ideas for creatives that drive conversions and brand recall.
- Conduct A/B testing of ad messaging to identify what resonates best with our target audience.
- Stay updated with trends in ad creatives, social media behavior, and competitors.
- Translate product USPs into compelling hooks, emotional triggers, and CTA-driven messaging.
Employer: This company is a spiritual and wellness audio series company based in Gurugram. They are building a digital-first spiritual wellness app that helps modern Hindus reconnect with their faith to overcome stress, anxiety, and emotional challenges.