About the Role:
We’re looking for an experienced Copywriter with 3–5 years of hands-on experience in creating impactful, brand-led communication. The ideal candidate should have a flair for storytelling, a sharp understanding of audience behavior, and the ability to turn briefs into memorable ideas and copy that drives engagement.
Key Responsibilities:
- Develop compelling and original copy for campaigns, digital ads, social media, emailers, and website content.
- Partner closely with design, marketing, and product teams to craft communication that’s both creative and business-driven.
- Maintain and evolve brand tone of voice across all channels.
- Conceptualize and execute integrated marketing campaigns end-to-end.
- Edit and refine copy to ensure clarity, consistency, and creative excellence.
- Research audience insights, industry trends, and competitors to keep content fresh and relevant.
- Contribute ideas to brainstorming sessions and creative strategy discussions.
Requirements:
- 3–5 years of experience in copywriting, preferably in advertising, digital marketing, or brand communications.
- Strong portfolio showcasing versatility — long-form, short-form, campaign copy, and social media.
- Excellent command of language, grammar, and storytelling.
- Proven ability to write for different tones and audiences.
- Comfort working in fast-paced, collaborative environments with tight timelines.
Nice to Have:
- Experience working with tech, mobility, or consumer brands.
- Understanding of performance marketing and SEO copywriting.
- Ability to contribute to content strategy and brand narrative building.