Job Title:
Copywriter
Experience:
2 to 3+ years
Location:
Vashi – Navi Mumbai (WFO)
Timings:
General shift
Job Type:
Full Time
We are looking for a highly motivated and experienced copywriter who lives
and breathes copy for our dynamic global team at HGS Interactive. You will play a crucial role in
developing and implementing content strategies that drive brand awareness, engage our target
audience, and increase customer acquisition and retention for our clients and business.
Responsibilities:
● Develop and execute a comprehensive advertising strategy that aligns with the
company goals and objectives.
● Creative advertising copy that are aimed for global audiences including big ideas,
communication strategies, messaging, and campaign roll-out plans.
● Creative copywriting for video production, including story boarding and scripting.
● Create ad-worthy digital copy for social media and performance marketing campaigns.
● Create content including writing, editing, and proofreading, to ensure accuracy,
consistency, and adherence to brand guidelines.
● Stay up to date with industry best practices and emerging trends in content marketing
and digital strategies.
● Collaborate with external partners, agencies, and influencers to amplify the reach and
impact of content campaigns.
Qualifications:
● Bachelor's degree in marketing, communications, journalism, or a related field. A
master's degree is a plus.
● Proven 3 years' experience in content strategy development and digital marketing.
● Experience of working with digital agencies and US/global client base.
● Proven campaign results to showcase creativity and content excellence.
● Strong understanding of digital marketing channels, including advertising campaigns,
social media, digital ads, email marketing, SEO, and content management systems.
● Excellent written and verbal communication skills, with the ability to create compelling
and engaging content.
● Creative thinking and problem-solving abilities, with a keen eye for detail.
● Up-to-date knowledge of content marketing trends, emerging technologies, and industry
developments.
With Regards
Komal Pal