Job Title: Corporate Marketing & PR Consultant
Location: Toronto, ON (Hybrid)
Type: Full-Time
About Infotek Consulting:
At Infotek, we connect top-tier IT and business professionals with industry-leading companies across Canada and the US. Our mission is to create value-driven, people-first partnerships that fuel digital transformation. We’re growing and looking for a dynamic storyteller to help amplify our voice and expand our reach.
Position Summary:
We are seeking a Corporate Marketing & PR Specialist to lead our branding, public relations, and social media efforts across multiple platforms. This is a hands-on role ideal for a creative, proactive communicator who thrives as a self-starter and innovator. The successful candidate will manage corporate messaging, generate compelling content, remediate and optimize visuals, and execute strategic marketing campaigns that elevate Infotek’s brand presence and drive engagement with clients, candidates, and partners.
Key Responsibilities:
Marketing & PR Strategy
- Develop and execute a corporate marketing and public relations strategy aligned with Infotek’s business goals.
- Build brand awareness through thought leadership, earned media, and strategic communications.
- Collaborate with leadership to shape messaging for press releases, corporate announcements, and internal communications.
Content Creation & Visual Branding
- Create, write, and edit engaging content for social media, email campaigns, blogs, case studies, and the corporate website.
- Design graphics, videos, and reels using Canva or Adobe Creative Suite to enhance storytelling.
- Remediate and optimize existing visual assets to meet brand standards, accessibility requirements and platform specifications.
- Maintain a consistent and professional brand voice and visual identity across all media.
Social Media Management
- Own and manage Infotek’s social media calendar (LinkedIn and Instagram).
- Plan and schedule regular posts that highlight team culture, client successes, industry trends, and service offerings.
- Monitor analytics and engagement metrics to optimize content and drive audience growth.
- Use relevant hashtags, keywords, and community engagement tactics to expand reach.
Internal & External Communication
- Support employer branding and talent attraction initiatives with tailored messaging.
- Coordinate speaking opportunities, media outreach, and awards submissions.
- Work with recruiters and account managers to spotlight consultants, events, and achievements.
Qualifications:
- 2-4 years of experience in marketing, communications, or PR (experience in professional services or tech recruitment is a plus).
- Strong writing, editing, and storytelling skills across multiple formats.
- Proven ability to manage and grow social media accounts.
- Proficiency in Canva, Adobe Creative Suite, and basic image remediation techniques.
- Understanding of SEO, analytics, and content performance metrics.
- A self-starter with excellent time management and collaborative spirit.
Why Join Infotek?
- A values-driven, people-focused culture
- Opportunity to shape brand strategy and messaging from the ground up
- Supportive, collaborative team environment
- Room to grow with a rapidly expanding organization