Creative Copywriter Job Description
Overview
We are seeking an experienced and creative Copywriter to join our team. In this role, you will be responsible for creating compelling and engaging content that resonates with our target audience. The ideal candidate should have at least 3-4 years of experience in copywriting with expertise in crafting brand messages, social media and creative campaigns, and out-of-the-box thinking.
Responsibilities
- Conceptualize and formulate brand messages that reflect the essence of the brand and resonate with the target audience
- Craft compelling and attention-grabbing copy that builds brand awareness and drives conversions
- Brainstorm visual and copy ideas with creative team members
- Write short and long copy for various marketing collateral, including blogs and brochures
- Stay up-to-date with the latest trends in advertising, consumer behavior and related markets to offer customized solutions to clients
- Execute social media, digital and mainline campaigns
Requirements
- Proven experience as a copywriter with a portfolio of work that showcases your capabilities
- Excellent writing, editing and proofreading skills for social media, website copy and other marketing materials
- Demonstrated ability to think creatively and come up with innovative solutions
- A good understanding of brands/markets in India, current advertising trends and related markets
- A solid grasp of SEO concepts and practices
- Ability to work both independently and collaboratively within a team
Perks and Benefits
- Competitive salary package with benefits
- The opportunity to work with a talented and diverse team
- A dynamic and creative work environment that fosters personal and professional growth