Job Title : Deputy General Manager- Brand
Company : Dot & Key Skincare
Location : Kolkata, West Bengal, India (On-site)
Industry : FMCG Cosmetics (Preferred Experience)
Responsibilities:
- Brand Positioning & Consumer Insights : Analyse brand positioning in the market, leveraging consumer insights to guide strategies that elevate the brand’s presence and growth.
- Vision & Mission : Shape and communicate the brand’s vision and mission to ensure consistency across all initiatives and teams.
- Strategic Planning & Execution : Translate brand elements into actionable plans and go-to-market strategies that drive performance and growth.
- Team Leadership : Lead a team of marketing professionals working on brand initiatives, providing mentorship, support, and alignment to meet brand goals.
- Creative Development : Oversee creative development, ensuring campaigns and content effectively engage the target audience and inspire action.
- Market Analysis : Establish performance specifications, cost and pricing parameters, and market applications, while estimating sales potential.
- Campaign Performance : Measure, analyse, and report the performance of all marketing campaigns, assessing ROI and KPIs to ensure effectiveness and alignment with business objectives.
- Market Research : Monitor market trends, consumer behavior, and competitors’ activities to identify opportunities and threats in the marketplace.
- Advertising & Marketing : Oversee the execution of ongoing marketing and advertising activities, ensuring alignment with brand objectives.
- Product Distribution : Monitor product distribution channels and consumer reactions to ensure brand consistency and product performance in the market.
- Growth Strategy : Develop and implement innovative strategies to drive brand growth, expanding market share and consumer loyalty.
- Omnichannel Initiatives : Lead the ideation and execution of omnichannel strategies to create compelling customer propositions, aligned with category ambition and brand direction.
- Cross-functional Alignment : Align internal teams and stakeholders around the brand’s strategic direction, ensuring unified tactics and consistent messaging across all touchpoints.
- Proven Brand Expertise : Proven experience in developing and executing brand and marketing strategies, with a track record of success in FMCG, particularly within the cosmetics industry.
- Campaign Development : Demonstrated ability to identify target audiences and create effective, results-driven campaigns that resonate with consumers.
- Marketing Mix Mastery : Strong understanding of the full marketing mix, including digital, social media, content, and traditional advertising channels.
- Analytical & Creative : Strong analytical skills paired with creative problem-solving abilities to drive innovative campaigns.
- Business Analyst : Expertise in data analysis and utilizing metrics to inform decisions, ensuring marketing activities are aligned with business goals and P&L.
- Communication Skills : Exceptional written and verbal communication skills, with the ability to present insights and strategies to executives and key stakeholders.
- Trend Awareness : Up-to-date with the latest marketing trends, tools, and best practices to drive brand innovation.
Qualifications : -
- A degree in Marketing, Business Administration, or a related field.
- 10+ years of experience