Digital Marketing Specialist and Content Creator – Ethical Womenswear Brand
Location: Adelaide (Studio based with some WFH flexibility)
Salary range: $70 - $100 FTE plus superannuation
Love storytelling, strategy, design, and clothing?
We’re looking for a hands-on digital marketing and content specialist to lead the charge across ads, content, email, and ecommerce at Frock Me Out – a growing Australian fashion label with a loyal following.
About us:
Frock Me Out is a growing clothing brand known for its unique prints, best-selling staples, universally flattering silhouettes, inclusive size range, and vintage-inspired aesthetic.
We design our styles and prints from our Adelaide studio and collaborate with talented artists and surface designers from around the globe, to bring together unique collections of clothing designed with comfort, longevity, and sustainability in mind.
We’re on the lookout for a hands-on digital marketing and content specialist to lead the charge across ads, emails, content, and website—someone who’s creative, strategic, and proactive, and ready to help us grow.
The Role:
This is a dynamic in-house role where you’ll take ownership of our digital marketing and content across multiple platforms. From crafting scroll-stopping content and compelling email campaigns to optimizing ad campaigns across Meta and Google, you will be at the heart of how we show up online and connect with our community.
You’ll work closely with our creative team on photoshoots, short-form video, and product launches, bringing ideas to life from concept through to execution. Your ability to blend creativity with data-driven strategy will play a key role in growing our brand, deepening customer engagement, and driving results.
Key responsibilities:
- Plan, create, and schedule content across Instagram, Facebook, Pinterest, & (potentially) TikTok
- Design and send engaging email campaigns and flows in Klaviyo
- Assist with photoshoots and create short-form video content for social media organic and paid content
- Write and update website copy—homepages, collection pages, product descriptions, blog, and landing pages
- Manage and improve SEO across our website
- Plan, run, and optimize Meta and Google Ads campaigns
- Monitor performance and adapt based on insights from Meta, Google Analytics, and Klaviyo
- Stay up to date with digital trends, tools, and platform updates
Key experience and skills required:
- 2–5 years’ experience in digital marketing and/or content creation (experience in fashion is a plus)
- An eye for brand storytelling, design, and visuals
- Proven experience with Meta and Google Ads
- Strong copywriting skills across web, email, and socials
- Confidence using Shopify, Klaviyo, Canva (or Adobe Suite), and short-form video tools
- Organized, self-motivated, and great at managing your time and tasks
- Work with a creative, values-driven brand that celebrates individuality and sustainability
- Flexible work options (FT/PT and Hybrid Studio/WFM setup)
- High-impact role with autonomy and room to grow as we expand
- Be part of a small, passionate team
- Get involved in all stages of content and campaign creation from concept to execution
To apply for this position: Please send a one-page cover letter outlining your suitability for the role, along with a portfolio or examples of your work (especially email, social, or ad campaigns) and your CV detailing your qualifications and experience to:
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- Which of the following statements best describes your right to work in Australia?
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