An Innova Solutions Client is immediately hiring for a DIGITAL CONTENT MARKETING MANAGER
Position type: Full-time/Direct Hire
Location: Philadelphia, PA
JOB DESCRIPTION
DIGITAL CONTENT MARKETING MANAGER
Our client is seeking a dynamic Content Marketing Manager to join their Digital Marketing Team. In this role, you will play a key part in amplifying their brand awareness and growing their online presence through effective digital marketing content strategies. The ideal candidate will have a strong background in website and social media marketing, with a focus on driving digital channel traffic and engagement growth across various digital channels.
As the Digital Marketing Content Manager, you will be responsible for managing the company website and its 3 subsidiaries websites, ensuring they are fully optimized for campaign and new business conversion (marketing funnel), user experience, functionality, responsiveness, search engine optimization (SEO) and accessibility (ADA). Your experience in platforms like Webflow, along with proficiency in HTML, CSS, and analytics tools such as Google Analytics and Google Data Studio, will be critical to the role. You will collaborate closely with both the marketing and IT teams to ensure the website aligns with business objectives and meets the needs of our customers.
In addition, you will oversee the creation and management of content for the blog, social media, and digital advertising channels, ensuring consistent brand voice, messaging, conversion performance and engagement across platforms. This includes developing and curating content that resonates with our audience while driving traffic, leads, and brand loyalty.
You will also work closely with the digital marketing team to ensure content marketing efforts are integrated into broader cross-channel marketing campaigns, ensuring cohesive and consistent messaging across web, email, social media, online banking and digital advertising platforms.
JOB DUTIES AND RESPONSIBILITIES:
· Provides strategic digital marketing strategy and responsibility across the enterprise, including website, digital, social media, and analytics.
· Develops, designs, and builds digital content across marketing channels for websites, emails, blogs, digital advertising, video, and social media, either individually, through agency support, or some combination.
· Oversees the day-to-day administration of websites using Webflow, including regularly update website content to reflect current products, services, promotions, and announcements. Utilize HTML, CSS, and Webflow’ s design tools to develop and refine web pages, ensuring they are visually appealing and user-friendly.
· Implements Search Engine Optimization (SEO) best practices to improve search rankings and increase website traffic. Regularly monitor and update SEO elements (meta tags, keywords, alt text, etc.).
· Provides reporting and analytics to optimize website and content channel performance including investments made in media and SEO.
· Regularly reviews and improves the website and online user experience to enhance customer satisfaction and accessibility.
· Oversee the ongoing social media content calendars, ensuring timely, engaging, and brand-aligned content across all platforms. Develop and curate posts that drive engagement, increase brand awareness, and foster community interaction. Monitor performance metrics and adjust strategies as needed to maximize reach and effectiveness, while staying updated on social media trends and best practices. E.g. Facebook, Instagram, Linkedin, YouTube, X, and TikTok.
· Monitors and responds to social media engagement and online review platforms, ensuring professional responsiveness and maintaining brand standards.
· Cross team collaboration and external agency teams create social media campaigns, website landing pages for marketing campaigns, test website functionality, and troubleshoot issues.
· Ensures all content marketing complies with legal, regulatory, and internal brand guidelines.
OTHER JOB DUTIES AND RESPONSIBILITIES:
· Assists in the development of new business. Is alert to expressed customer/prospect needs to suggest appropriate services. Directs customers to appropriate person to establish business relationships.
· Other duties as assigned.
EDUCATION, TRAINING AND EXPERIENCE:
· 3+ year’s digital marketing at financial services company, or ecommerce B2B or B2C Company.
· 3+ years of experience managing and optimizing website performance, experience with Webflow and website content management systems such as WordPress, Joomla, Drupal, Sitecore, and others.
· Proficiency in HTML and CSS and understanding of SEO principles and best practices.
· 3+ years of experience with Google Analytics and Google Data Studio or similar analytics platforms.
· 3+ years of experience working directly with business stakeholders
· Strong presentation and communication skills across all key stakeholders
PAY RANGE AND BENEFITS:
Pay Range*: $110k per year
*Pay range offered to a successful candidate will be based on several factors, including the candidate's education, work experience, work location, specific job duties, certifications, etc.
Benefits provided by client as this is a Direct Hire position
ABOUT INNOVA SOLUTIONS: Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.
Website: https://www.innovasolutions.com/
Recent Recognitions: Named One of America’s Best Employers for New Grads by Forbes (2024
Named One of the Best Companies to Work For by U.S. News & World Report (Private Companies List, 2024-2025)
One of the Largest IT Staffing Firms in the US – Ranked #3 by Staffing Industry Analysts (SIA, 2024)
One of the Largest Staffing Firms in the US – Ranked #13 by Staffing Industry Analysts (SIA, 2024; includes Innova Solutions, Volt, & HireGenics)
Named One of the Top Ten Private Companies in Atlanta by the Atlanta Business Chronicle (2023)
One of the Largest Certified Minority Business Enterprises (MBEs) in the United States (NMSDC, 2024)
AWS Advanced Tier Services Partner with 100+ certifications
Innova Solutions is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. Innova Solutions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment on the basis of race, color, religion or belief, national origin, citizenship, social or ethnic origin, sex, age, physical or mental disability, veteran status, marital status, domestic partner status, sexual orientation, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at [email protected] or (770) 493-5588. Please indicate the specifics of the assistance needed. Innova Solutions encourages all interested and qualified candidates to apply for employment opportunities. Innova Solutions (HireGenics/Volt) does not discriminate against applicants based on citizenship status, immigration status, or national origin, in accordance with 8 U.S.C. § 1324b.
The company will consider for employment qualified applicants with arrest and conviction records in a manner that complies with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and other applicable laws.
Position type: Full-time/Direct Hire
Location: Philadelphia, PA
JOB DESCRIPTION
DIGITAL CONTENT MARKETING MANAGER
Our client is seeking a dynamic Content Marketing Manager to join their Digital Marketing Team. In this role, you will play a key part in amplifying their brand awareness and growing their online presence through effective digital marketing content strategies. The ideal candidate will have a strong background in website and social media marketing, with a focus on driving digital channel traffic and engagement growth across various digital channels.
As the Digital Marketing Content Manager, you will be responsible for managing the company website and its 3 subsidiaries websites, ensuring they are fully optimized for campaign and new business conversion (marketing funnel), user experience, functionality, responsiveness, search engine optimization (SEO) and accessibility (ADA). Your experience in platforms like Webflow, along with proficiency in HTML, CSS, and analytics tools such as Google Analytics and Google Data Studio, will be critical to the role. You will collaborate closely with both the marketing and IT teams to ensure the website aligns with business objectives and meets the needs of our customers.
In addition, you will oversee the creation and management of content for the blog, social media, and digital advertising channels, ensuring consistent brand voice, messaging, conversion performance and engagement across platforms. This includes developing and curating content that resonates with our audience while driving traffic, leads, and brand loyalty.
You will also work closely with the digital marketing team to ensure content marketing efforts are integrated into broader cross-channel marketing campaigns, ensuring cohesive and consistent messaging across web, email, social media, online banking and digital advertising platforms.
JOB DUTIES AND RESPONSIBILITIES:
· Provides strategic digital marketing strategy and responsibility across the enterprise, including website, digital, social media, and analytics.
· Develops, designs, and builds digital content across marketing channels for websites, emails, blogs, digital advertising, video, and social media, either individually, through agency support, or some combination.
· Oversees the day-to-day administration of websites using Webflow, including regularly update website content to reflect current products, services, promotions, and announcements. Utilize HTML, CSS, and Webflow’ s design tools to develop and refine web pages, ensuring they are visually appealing and user-friendly.
· Implements Search Engine Optimization (SEO) best practices to improve search rankings and increase website traffic. Regularly monitor and update SEO elements (meta tags, keywords, alt text, etc.).
· Provides reporting and analytics to optimize website and content channel performance including investments made in media and SEO.
· Regularly reviews and improves the website and online user experience to enhance customer satisfaction and accessibility.
· Oversee the ongoing social media content calendars, ensuring timely, engaging, and brand-aligned content across all platforms. Develop and curate posts that drive engagement, increase brand awareness, and foster community interaction. Monitor performance metrics and adjust strategies as needed to maximize reach and effectiveness, while staying updated on social media trends and best practices. E.g. Facebook, Instagram, Linkedin, YouTube, X, and TikTok.
· Monitors and responds to social media engagement and online review platforms, ensuring professional responsiveness and maintaining brand standards.
· Cross team collaboration and external agency teams create social media campaigns, website landing pages for marketing campaigns, test website functionality, and troubleshoot issues.
· Ensures all content marketing complies with legal, regulatory, and internal brand guidelines.
OTHER JOB DUTIES AND RESPONSIBILITIES:
· Assists in the development of new business. Is alert to expressed customer/prospect needs to suggest appropriate services. Directs customers to appropriate person to establish business relationships.
· Other duties as assigned.
EDUCATION, TRAINING AND EXPERIENCE:
· 3+ year’s digital marketing at financial services company, or ecommerce B2B or B2C Company.
· 3+ years of experience managing and optimizing website performance, experience with Webflow and website content management systems such as WordPress, Joomla, Drupal, Sitecore, and others.
· Proficiency in HTML and CSS and understanding of SEO principles and best practices.
· 3+ years of experience with Google Analytics and Google Data Studio or similar analytics platforms.
· 3+ years of experience working directly with business stakeholders
· Strong presentation and communication skills across all key stakeholders
PAY RANGE AND BENEFITS:
Pay Range*: $110k per year
*Pay range offered to a successful candidate will be based on several factors, including the candidate's education, work experience, work location, specific job duties, certifications, etc.
Benefits provided by client as this is a Direct Hire position
ABOUT INNOVA SOLUTIONS: Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.
Website: https://www.innovasolutions.com/
Recent Recognitions: Named One of America’s Best Employers for New Grads by Forbes (2024
Named One of the Best Companies to Work For by U.S. News & World Report (Private Companies List, 2024-2025)
One of the Largest IT Staffing Firms in the US – Ranked #3 by Staffing Industry Analysts (SIA, 2024)
One of the Largest Staffing Firms in the US – Ranked #13 by Staffing Industry Analysts (SIA, 2024; includes Innova Solutions, Volt, & HireGenics)
Named One of the Top Ten Private Companies in Atlanta by the Atlanta Business Chronicle (2023)
One of the Largest Certified Minority Business Enterprises (MBEs) in the United States (NMSDC, 2024)
AWS Advanced Tier Services Partner with 100+ certifications
Innova Solutions is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. Innova Solutions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment on the basis of race, color, religion or belief, national origin, citizenship, social or ethnic origin, sex, age, physical or mental disability, veteran status, marital status, domestic partner status, sexual orientation, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at [email protected] or (770) 493-5588. Please indicate the specifics of the assistance needed. Innova Solutions encourages all interested and qualified candidates to apply for employment opportunities. Innova Solutions (HireGenics/Volt) does not discriminate against applicants based on citizenship status, immigration status, or national origin, in accordance with 8 U.S.C. § 1324b.
The company will consider for employment qualified applicants with arrest and conviction records in a manner that complies with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and other applicable laws.