The Company
Our client is an industry leader in the private credit space, offering a range of listed and unlisted products providing investors with access to private markets. Due to growth, they are looking to add to their high-performing marketing team in the form of a Digital Marketing professional to assist in the growth of the business.
The Role
The Digital Marketing Manager role is responsible for developing and executing digital marketing strategies, targeting both consumer and B2B segments with a strong focus across retention, acquisition, and CRM. This is a full-time, permanent opportunity based in Sydney with 4 days a week in the office.
Key Accountabilities
- Develop, implement, and manage digital marketing campaigns across key channels, including email, social media, paid media, and website, monitoring campaign performance, website analytics, and CRM data.
- Plan and execute data-driven marketing strategies to generate qualified leads, nurture prospects, and improve customer retention.
- Build automated workflows (drip campaigns, onboarding, re-engagement, lifecycle emails) and lead nurturing campaigns to enhance customer journeys and improve conversion rates.
- Ensure all websites under the brand are continually optimised with SEO, with the ability to communicate findings and solutions to the broader business.
- Lead website delivery, testing, optimising the website, and creating landing pages for different campaigns.
- Plan, execute, and optimise paid advertising campaigns (Google Ads, Meta, Instagram, LinkedIn) to drive awareness, customer acquisition, and retention.
- Manage advertising budgets, ensuring optimal spend allocation for maximum ROI.
- Oversee SEM initiatives by working with an external search agency to manage and optimise paid search campaigns.
To be successful you will have
- Proven experience in a digital marketing role, delivering successful digital marketing campaigns and working within financial services.
- A strong focus and experience across retention, acquisition, and CRM (Salesforce).
- Proficiency in digital marketing tools like Google Analytics, Google Ads, Meta Ads, LinkedIn.
- Proficient in KPI setting, performance analysis, and reporting tools (Power BI, GA4, etc.).
- Strong attention to detail, organisational skills, and the ability to handle multiple tasks at once.
Why Apply?
- Great opportunity to join a reputable and growing business.
- Play a key role for the business.
- Strong culture.
Your next steps
If you want to work for a recognised global brand with strong cultural values and the ability to grow your career, this will be the opportunity for you. For a confidential discussion, please contact Ai on 0451 193 774. Alternatively, click APPLY.
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