About client:
One of the leading Beverage Manufacturing company.
Experience:
Minimum 3-6 Years Experience.
Qualification:
MBA Must.
Key Responsibilities:
1.Account Management & Business Development
- Manage and nurture relationships with key institutional clients across PAN India, ensuring high customer satisfaction.
- Develop new business opportunities by identifying potential institutional clients (hotels, hospitals, corporates, educational institutions).
- Conduct negotiations for contracts, pricing, and service level agreements (SLAs) with institutional buyers.
- Drive business growth by introducing new product lines and ensuring existing product penetration in accounts.
2.Sales Strategy & Execution
- Create and implement tailored sales strategies for the institutional channel, aligned with overall business objectives.
- Achieve monthly, quarterly, and annual sales targets for institutional accounts.
- Track and monitor key sales metrics such as sales volume, revenue, and profitability to ensure targets are met.
- Collaborate with internal teams (marketing, supply chain, finance) to ensure smooth order processing, timely delivery, and alignment on promotional strategies.
3.Customer Relationship Management
- Build and maintain strong relationships with key decision-makers within institutional accounts.
- Conduct regular meetings and reviews with clients to address issues, evaluate performance, and identify future growth opportunities.
- Ensure products receive prominent shelf placement and are well represented within client locations.
4.Promotions, Merchandising & Brand Visibility
- Develop and execute in-store and on-premises visibility plans, ensuring effective placement of products in client locations.
- Work with marketing teams to develop promotional strategies and customized offers for key accounts.
- Ensure institutional partners are equipped with the necessary marketing materials, promotions, and merchandising to drive product awareness.
5.Market Insights & Reporting
- Provide regular updates and reports to senior management on sales performance, client feedback, and market dynamics.
- Analyse market trends, competitor activities, and consumer behaviour to recommend adjustments in strategy.
- Maintain a detailed database of all institutional clients, including business activities, commercial details, and client profiles.