Digital Marketing Analyst – Edinburgh (Hybrid)
Competitive Salary + Bonus
AI Connect are partnering with an established international brand to help them hire a Digital Marketing Analyst. You’ll work across paid, owned, and earned digital media channels — helping the marketing team understand audiences better and drive smarter, more impactful campaign decisions.
What You’ll Do
- Analyse performance across digital media channels including paid social, display, programmatic, SEO, and owned web platforms.
- Use tools such as Meta’s reporting suite, GA4, Google Ads, and Campaign Manager 360 to measure and optimise campaign performance.
- Interpret audience behaviour and key demographic trends to advise on targeting, creative, and channel strategies.
- Present actionable insights to marketing teams and senior stakeholders, influencing future campaign strategy and investment decisions.
- Develop clear reporting frameworks and automated dashboards to make performance insights accessible and transparent.
Key Skills & Experience
- Experience with digital analytics tools (GA4, Meta reporting, Google Ads, Campaign Manager 360) and a solid understanding of marketing channels and attribution.
- Proven ability to analyse campaign data, identify trends, and translate findings into clear strategic recommendations.
- Excellent communication and presentation skills — confident engaging with non-technical stakeholders.
- Experience with SQL and data visualisation tools such as Tableau or Power BI is highly advantageous.
- A proactive mindset — you enjoy turning numbers into stories that drive marketing success.