Job Description
Business Analyst – Marketing Analytics (Pharma)
100% Remote | 12-Month Contract | EST Hours
About the Role:
We are seeking a Business Analyst with strong experience in marketing analytics and pharmaceutical data to join our team on a long-term contract. The ideal candidate will leverage advanced statistical methodologies to measure marketing impact, optimize promotional spend, and drive data-driven decision-making across multiple therapeutic areas.
Responsibilities:
- Perform advanced analytics, including marketing mix modeling (MMM), ROI analysis, customer segmentation, and predictive modeling.
- Analyze marketing performance across digital and traditional channels to guide strategic decisions.
- Collaborate with Marketing and Sales teams to align analytical insights with commercial strategies.
- Support brand planning, promotional resource allocation, and forecasting efforts.
- Present analytical findings and actionable recommendations to key stakeholders.
- Work with large pharma data sources such as claims, Rx, and patient-level datasets.
- Coordinate insights from multiple sources (research, forecasts, digital metrics) into cohesive recommendations.
Required Qualifications:
- Bachelor’s degree with 7+ years of analytics experience, or Master’s degree with 5+ years.
- Hands-on experience with R, Python, SAS, and SQL.
- Proven expertise in marketing analytics and advanced statistical techniques (multivariate, promotional responsiveness, etc.).
- Experience analyzing pharma data (patient claims, Rx, healthcare datasets).
- Strong communication skills and ability to translate data into actionable business insights.
- Must be available to work regular business hours aligned with EST.
Preferred Qualifications:
- Experience in Metabolic or CardioRenal therapeutic areas (CKD, heart failure, diabetes).
- Prior experience working in a large pharmaceutical organization.
- Exposure to digital analytics (email, mobile, banner, alerts, non-personal promotion).