Marketing Manager

Location: Chennai

Experience: 4–7 Years

Department: Marketing / CRM

Role Type: Full-time

We are looking for a highly organized and analytical Marketing Manager with strong expertise in CRM management, real estate portals, lead funnel optimisation, and MIS reporting. The ideal candidate should be excellent at handling end-to-end lead flow—from capture to closure—while ensuring seamless coordination between marketing, sales, and management teams.

• Manage and maintain the company's CRM (Zoho / Salesforce / Sell.do / NoBroker CRM / custom CRMs).
• Ensure accurate lead entry, proper tagging, follow-up tracking, and status updates.
• Create and maintain automated workflows, reminders, lead distribution rules, and follow-up checks.
• Monitor lead ageing, leakage, drop-offs, and escalate issues to sales teams.

• Manage listings, project pages, and lead flow from portals like Magicbricks, 99acres, Housing.com, NoBroker, CommonFloor, etc.
• Ensure property details, images, pricing, and project descriptions are accurate and updated.
• Track portal lead performance, quality, and coordinate with portal account managers for optimisations.

• Oversee the entire lead journey—from enquiry to site visit to booking.
• Track lead movement across stages and identify bottlenecks in the funnel.
• Coordinate closely with sales teams to ensure timely follow-ups, TAT adherence, and conversion improvement.
• Maintain a clear view of site visits, walk-ins, hot leads, and daily/weekly sales funnel performance.

• Prepare detailed daily, weekly, and monthly MIS reports covering leads, portal performance, funnel analytics, and sales progress.
• Develop dashboards for management, highlighting trends, conversion rates, revenue projections, and pipeline health.
• Share insights on lead quality, sales activities, and operational gaps.
• Present clear summaries for review meetings with leadership.

• Liaise with sales, customer support, marketing, and external portal partners.
• Support in documentation, project updates, brochures, and content inputs for listings.
• Maintain up-to-date records of inventory, pricing, offers, and project status.
  

• 4–7 years of experience in real estate CRM, lead management, or marketing operations.
• Strong knowledge of CRM tools, real estate portals, and lead funnel processes.
• Advanced proficiency in Excel, Google Sheets, dashboards, and MIS reporting.
• Excellent communication, follow-up discipline, and coordination skills.
• Analytical mindset with attention to detail and comfort with large datasets.
• Ability to work in a fast-paced, sales-driven environment.
  

• Highly organised and process-driven
• Strong reporting and documentation ability
• Proactive problem solver
• Strong ownership and accountability
• Team coordination and multi-tasking abilities