Job description:
Position : Marketing Manager (Male Candidates Only)
Job Summary:
We are looking for a creative and results-driven Marketing Manager to lead marketing efforts for our bakery brand. The ideal candidate will have a passion for food, a deep understanding of bakery trends, and experience in crafting compelling marketing campaigns that drive brand awareness, customer loyalty, and sales across retail, wholesale, and online channels.
Key Responsibilities:
- Develop and implement marketing strategies to promote food products across retail, foodservice, and digital channels.
- Plan and implement seasonal campaigns, product launches, and promotional activities (e.g., holiday specials, limited-time offers).
- Oversee and grow the bakerys digital presence, including website, email marketing, social media and online ordering platforms.
- Conduct market research to understand customer preferences, trends in the bakery sector and competitor activities.
- Analyze marketing campaign performance using KPIs and make data-driven decisions to improve effectiveness.
- Develop and manage marketing budgets and vendor relationships.
- Maintain up-to-date knowledge of food industry regulations including labeling and advertising guidelines.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 5 years of marketing experience, preferably in the bakery, food, or FMCG industry.
- Strong knowledge of consumer marketing, brand building, and digital marketing tools.
- Passion for baked goods and familiarity with trends in the industry.
- Excellent project management, organizational, and communication skills.
- Ability to think creatively while also being highly analytical and results-oriented.