Marketing Manager – Healthcare
Location: Tirupur | Job Type: Full-time
About Us
We are a 200-bedded multispecialty hospital committed to delivering patient-centred healthcare. We are seeking a dynamic Marketing Manager to lead our hospital's outreach, branding, and business development initiatives.
Key Responsibilities
- Plan and execute marketing strategies to increase patient footfall and brand visibility.
- Build and maintain strong relationships with doctors, corporates, insurance providers, and community partners.
- Organise health camps, awareness programs, and promotional events.
- Drive referral-building activities with doctors and clinics.
- Oversee digital marketing, social media promotions, and content creation.
- Conduct market research and analyze trends to support business growth.
- Track marketing performance, prepare reports, and ensure target achievement.
Skills & Competencies
- Excellent communication, leadership, and networking skills.
- Proven ability to manage campaigns and deliver results.
- Strong knowledge of healthcare marketing and patient engagement.
- Proficiency in MS Office; digital marketing knowledge preferred.
- Self-motivated, energetic, and open to local travel.
Qualifications
- Graduate in Marketing/Business Administration (BBA / MBA)
- 2-3 years of experience in healthcare/hospital marketing preferred.
- Valid driving license.
Job Type: Full-time
Work Location: In person