Company Description
Visible Performance Technologies (VPT) specializes in developing advanced technologies and services to detect affiliate fraud and abuse. The company plays a crucial role in protecting the integrity of global brands. VPT's mission is to ensure secure and ethical practices within affiliate marketing networks. By leveraging cutting-edge solutions, VPT helps businesses maintain credibility and trust with their partners and customers.
Role Description
This is a full-time, on-site role for a Marketing Manager based in Gurugram. The Marketing Manager will oversee and implement comprehensive marketing strategies to drive brand awareness and growth. Day-to-day tasks include managing marketing campaigns, developing content, collaborating with cross-functional teams, analyzing campaign performance, and identifying opportunities for improvement. The role requires leadership in both digital and traditional marketing initiatives to achieve business objectives.
Qualifications
- Proficiency in Marketing Strategy, Campaign Management, and Brand Development
- Experience in Digital Marketing, Social Media Marketing, and Content Marketing
- Strong skills in Data Analysis, Market Research, and Performance Metrics
- Excellent Communication, Leadership, and Project Management skills
- Familiarity with Affiliate Marketing and fraud prevention is a plus
- Bachelor's degree in Marketing, Business Administration, or a related field; an advanced degree is advantageous
- Ability to work collaboratively in an on-site team environment and adapt to dynamic business needs