Marketing Operations & Web Manager

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Be the operational force behind a high-performing B2B marketing engine.

Own the marketing tech stack, automate engagement workflows, and deliver high-performance web journeys that support the generation of qualified pipeline, new sales and client success.

About ADAPT

ADAPT is a fast-growing, Australian-owned technology research, advisory, and events company. We empower senior executives across Australia’s leading enterprise organisations and technology vendors to understand the trends shaping the local tech landscape, connect with peers, and make better decisions, faster.

We’re a strategic partner to two primary audience segments:

• CIOs and Tech Executives in Australia’s top 1,000 organisations
• Sales & Marketing Leaders in technology companies selling into this market

Through insight-led research, premium business events, advisory services, and an exclusive community of Australia’s leading executives - ADAPT is helping shape the future of Australia’s technology-driven economy by enabling those who lead to stay at the forefront.

The Opportunity

We’re seeking a Marketing Operations & Web Manager to become the operational heartbeat of our marketing function - owning the systems, processes, data, and tools that underpin our ability to deliver results.

This is a hands-on, high-impact role focused on marketing CRM automation, web performance, website management, data integrity, and reporting. You’ll work cross-functionally with sales, events, marketing, web developers and more to ensure we execute our campaigns efficiently and continuously optimise performance.

What You'll Own

Marketing Operations

• Own and optimise our HubSpot CRM (Marketing Hub) including workflows, lead scoring, and lifecycle stages, custom properties, reporting and more
• Collaborate with internal our tech team to ensure seamless integration with our Salesforce CRM
• Create and manage marketing automation journeys (e.g. delegate communications, event follow-ups, gated content flows, re-engagement)
• Ensure lead capture, routing, and attribution are working flawlessly
• Partner with Demand Gen Managers, Sales and SDRs to improve campaign > pipeline > revenue alignment
• Manage the marketing tech stack, optimising and identifying tools to improve performance

Web & Digital Infrastructure

• Manage and update website landing pages, forms, thank-you flows and content using WordPress
• Brief and QA web developers for more advanced or custom builds
• Improve page speed, conversion paths, and UX on high-value pages
• Ensure all tracking (Google Analytics, HubSpot, etc.) is properly implemented

Reporting & Insights

• Build dashboards and campaign performance reports for key stakeholders
• Monitor and analyse key metrics (traffic, leads, conversions, email performance)
• Support attribution analysis and pipeline forecasting
• Support Demand Generation, Events, and Product Marketing with campaign execution and asset production
• Act as an internal consultant on campaign operations, lead journeys, data hygiene
• Maintain marketing ops documentation and train others in best practice use
• Own the marketing calendar and project timelines to drive alignment

What Success Looks Like

• Campaigns are launched faster and with greater precision
• Sales have confidence in the leads and insights provided by marketing
• Email database is healthy and optimised for deliverability
• Reporting is trusted and used to guide decisions
• Website performance improves (load speed, form conversion, SEO health)
• The marketing team runs like a well-oiled machine with alignment on key initiatives and performance metrics

What You Bring

• 4+ years' experience in marketing operations, digital marketing, or growth marketing
• Advanced HubSpot experience (Marketing Hub)
• Working knowledge of Salesforce
• Solid experience with WordPress or similar CMS platforms
• Familiarity with Google Analytics, Google Tag Manager, SEO tools, and lead attribution
• Strong analytical skills and comfort building reports and dashboards
• Eye for detail and process improvement
• Bonus: experience working in B2B tech, SaaS, events, or IT services industries

Why Join ADAPT?

• Join a growth-stage business with national impact and ambitious vision
• Work across two high-value and future-focused audiences (Enterprise IT & Tech Vendors)
• Collaborate with a smart, supportive, and ambitious marketing team
• Hybrid working and autonomy to improve systems and drive impact
• Family-first environment that enables you to be there for the little and big moments

Ready to Apply?

If you’re a systems thinker who loves making marketing smarter, faster, and more measurable - we’d love to hear from you.

Seniority level

• Seniority level Not Applicable

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Research Services

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