Marketing Specialist – Legal Industry Location: Toronto, ON Job Type: Full-Time Industry: Legal Services Position Summary Our client is seeking an experienced Marketing Specialist with a legal background to play a key role in advancing the firm’s marketing, communications, and business development strategies. Reporting to the Director of Marketing, this individual will support firm-wide initiatives while guiding junior team members and executing a range of activities including campaign development, event planning, CRM optimization, social media, content creation, and more. This is an exciting opportunity for a proactive and detail-driven professional who is passionate about storytelling, strategic thinking, and high-quality execution within the legal sector. Key Responsibilities Partner closely with the Director of Marketing to carry out the firm’s marketing and communication initiatives Provide support and mentorship to junior marketing staff, reviewing their work and offering strategic feedback Lead planning and coordination of events such as webinars, seminars, sponsorship activations, and receptions Manage branded merchandise and promotional material projects Develop and execute multi-channel marketing campaigns (digital, print, video, social media, SEO, paid media) Write and edit content for a variety of channels, ensuring accuracy, consistency, and tone Track and evaluate digital campaign performance and recommend improvements Facilitate marketing-related meetings and liaise with internal and external stakeholders Assist in developing marketing budgets and track expenditures throughout the year Champion brand consistency across all communication touchpoints Oversee and fully leverage the firm’s CRM platform, with a focus on transitioning to a new system Coordinate firm-wide mailing initiatives including client holiday gifts and cards Draft content for media outreach, press releases, and sponsored legal publications Collaborate with legal associations and professional organizations on events, awards, and sponsorships Conduct market research and client data analysis to uncover business development opportunities Stay informed on legal industry marketing trends and innovations Qualifications & Experience Minimum of 5 years of marketing experience within a law firm please note, law experience is essential Proven ability to craft high-quality written content with impeccable grammar and attention to detail Strong skills in project coordination and event planning Hands-on experience managing or transitioning CRM platforms Familiarity with social media strategy, SEO, and digital analytics Bachelor’s degree in marketing, communications, or a related field Proficiency in Microsoft Office Suite, Zoom, and the ability to learn tools such as WordPress, Monday.com, Hootsuite, CRM platforms, Adobe Express, etc. Video scripting, filming and editing (Adobe Premiere Pro) experience is a plus What We’re Looking For A natural collaborator who thrives in a fast-paced, professional setting A self-starter with the ability to juggle multiple projects and deadlines with grace Someone who leads by example and is comfortable mentoring junior staff Exceptional communication skills—both written and verbal Detail-obsessed with a love for clean, compelling copy A strategic thinker who’s not afraid to roll up their sleeves