Marketing Specialist

At YETI, we believe that time spent outdoors matters more than ever, and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

Position: Marketing Specialist

As the Marketing Specialist, you will support the execution of marketing campaigns to increase brand awareness and business growth. You should be adaptable, detail-oriented, and have a can-do attitude. You will be responsible for coordinating and implementing marketing campaigns, promotions, social media content management, events, and activities.

Responsibilities:

• Plan, develop, and execute marketing campaigns across all channels (digital, social, print, and trade), supporting the Marketing Manager.
• Coordinate and execute daily marketing activities and operations.
• Engage and communicate with suppliers, partners, and agencies.
• Implement marketing campaigns.
• Manage allocated marketing budgets and reporting.
• Organize products, props, and marketing collateral for suppliers, partners, and events.
• Maintain an up-to-date marketing calendar to ensure all stakeholders meet deadlines.
• Manage end-to-end content production, ensuring brand consistency across digital, print, and in-store media.
• Ensure all content aligns with brand guidelines.
• Prepare artwork for production and liaise with suppliers for quality outputs.
• Curate and repurpose owned and user-generated content.
• Plan, manage, and schedule social media content (Instagram, Facebook, etc.).
• Manage and moderate social media channels per brand guidelines.
• Analyze affiliate marketing campaigns and traffic sources for improvements.
• Support engagement and growth on social media platforms to enhance brand presence.
• Stay updated on market trends, competitors, and consumer behaviors to inform strategies.
• Use data and analytics to monitor campaign performance and assist in reporting.
• Provide post-campaign reports and proof of advertising to support ROAS for key partners.
• Support brand and trade show events, including weekends, as needed.

Qualifications and Attributes:

• At least 3+ years of experience in Marketing, Graphic Design, or related fields.
• Bachelor's degree in marketing, communications, or a related field.
• Ability to work in a fast-paced, changing environment.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with Airtable, Miro, Figma is advantageous.
• Creative thinker with strong commercial acumen and storytelling skills.
• Ability to thrive in a hands-on environment with strategic and operational responsibilities.
• Excellent communication and relationship-building skills.
• Highly organized with the ability to work independently.

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is central to our values. We welcome all applicants who bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Learn more about our DE&I efforts at yeti.com/esg.html.

All employment considerations are made without regard to race, color, sex, gender identity, gender expression, religion, age, national origin, ancestry, citizenship, disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other protected status under law.

At YETI, we design products that last for generations, encourage outdoor adventures, and help you stay longer outside. If you're passionate about taking on big challenges and keeping the wild, wild — let's talk.

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