Marketing Specialist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

As the Marketing Specialist , you will support the execution of marketing campaigns to increase brand awareness and business growth. You will be adaptable, have great attention to detail, and a can-do attitude. You will be responsible for coordinating and implementing marketing campaigns, promotions, social media content management, events, and activities.

Responsibilities

• Plan, develop, and execute marketing campaigns across all channels (digital, social, print, and trade), supporting the Marketing Manager
• Coordinate and execute marketing activities and operations daily
• Engage and communicate with suppliers, partners, and agencies
• Implement marketing campaigns
• Manage marketing budgets and reporting
• Organize products, props, and collateral for suppliers, partners, and events
• Maintain a marketing calendar to meet timelines and deliverables
• Oversee content production, ensuring brand consistency across all media
• Ensure all content aligns with brand guidelines
• Prepare artwork for production and liaise with suppliers for quality control
• Curate and repurpose owned and user-generated content
• Plan and schedule social media content (Instagram, Facebook, etc.)
• Manage and moderate social media channels according to brand guidelines
• Analyze affiliate marketing campaigns and traffic sources for improvements
• Support social media engagement and growth strategies
• Stay informed on market trends, competitors, and consumer behaviors
• Use data and analytics to monitor campaign performance and assist in reporting
• Provide post-campaign reports and proof of advertising to support ROAS
• Support brand and trade show events, including weekends

Qualifications and Attributes

• At least 3+ years of experience in marketing, graphic design, or related fields
• Bachelor's degree in marketing, communications, or a related field
• Ability to work in a fast-paced, changing environment
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with Airtable, Miro, Figma is advantageous
• Creative thinker with strong storytelling skills and commercial acumen
• Ability to work autonomously in a hands-on environment
• Excellent communication and relationship-building skills
• Strong networking skills across diverse environments
• Highly organized with the ability to manage multiple priorities

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI.

Equality and Diversity

YETI is proud to be an Equal Opportunity Employer. We are committed to creating a diverse, equitable, and inclusive culture. We welcome all applicants to bring their authentic selves and contribute to our mission of keeping the wild WILD. Learn more at yeti.com/esg.html.

All employment decisions are made without regard to race, color, sex, gender identity, gender expression, religion, age, national origin, citizenship, disability, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other protected status.

Privacy and Accommodation

If you require accommodation to apply, please contact us at

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