Job Description: Content Strategist
Role Summary:
We are seeking a talented and experienced Content Strategist to develop, implement, and manage
content strategies that align with our brand, business objectives, and target audience needs. The ideal
candidate will have a strong background in content marketing, storytelling, and analytics, with the ability
to lead content initiatives from ideation to execution.
Content Strategy Development:
- Develop and implement a comprehensive content strategy to support business goals, enhance
brand awareness, and engage target audiences.
- Conduct market research to understand customer needs, preferences, and industry trends.
Content Creation & Management:
- Collaborate with cross-functional teams (marketing, design, product, etc.) to produce highquality, engaging content across multiple platforms, including blogs, social media, email,
websites, and more.
- Oversee the editorial calendar to ensure timely delivery of content.
- Maintain a consistent brand voice and tone across all content.
Performance Monitoring & Optimization:
- Track, analyze, and report on content performance metrics using tools like Google Analytics,
SEMrush, or similar platforms.
- Identify gaps and opportunities in content to continuously improve engagement and
conversions.
SEO & Content Marketing:
- Optimize content for search engines to improve organic reach and rankings.
- Collaborate with SEO specialists to integrate keyword strategies effectively.
Leadership & Collaboration:
- Manage content contributors, freelance writers, or in-house teams to ensure quality and
consistency.
- Lead brainstorming sessions to generate creative content ideas.
Experience & Skills:
- 4 to 8 years of experience in content strategy, content marketing, or a similar role.
- Proven experience in creating and managing content for multiple platforms (web, social, email,
etc.).
- Strong knowledge of SEO principles, content management systems (CMS), and analytics tools.
Education:
- Bachelor's degree in any stream.
Competencies:
- Exceptional writing, editing, and storytelling skills.
- Strong project management and organizational skills.
- Analytical mindset with the ability to interpret data and drive decisions.
- Creative thinker with a proactive and collaborative approach
Perks and benefits Salary: As per industry standards and Additional Attractive Perks
Interested candidates are requested to share their updated resumes with