We are seeking a Content & Creative Strategist – Paid Ads to conceptualise, strategise, and lead creative development for global paid advertising campaigns. This is a role at the crossroads of creative direction, performance marketing, and content production. You’ll work directly with internal teams and a network of freelancers to turn ideas into thumb-stopping ad creatives and high-impact scripts that resonate with audiences worldwide.
This is perfect for someone who loves the art of storytelling as much as the science of performance data.
Creative Strategy & Concepting
- Develop ad concepts, content ideas, and campaign angles for Meta, Google, TikTok, YouTube and emerging platforms.
- Create testing frameworks for high-velocity creative experiments.
Content & Script Development
- Write sharp, persuasive ad copy and video scripts that convert.
- Ensure messaging is consistent across multiple geographies and brand voices.
Creative Production Leadership
- Brief, coordinate, and guide designers, video editors, and freelancers to produce top-performing ad creatives.
- Maintain a structured creative calendar and pipeline.
Performance Analysis & Optimisation
- Monitor paid campaign metrics (CTR, ROAS, CVR, etc.) and translate insights into next-round creative tests.
- Recommend creative pivots based on data and audience signals.
Trend & Market Research
- Track cultural trends, competitors, and platform updates to stay ahead of the creative curve.
- Surface fresh ideas from global markets to inspire new campaigns.
- 3–5 years of experience in performance creative strategy, growth marketing, or paid media content.
- A strong portfolio of high-performing ad creatives or campaigns across Meta, Google, TikTok, and/or YouTube.
- Solid copywriting and script-writing skills with a knack for persuasive storytelling.
- Ability to brief and collaborate with designers, editors, and cross-functional teams.
- Comfort interpreting performance metrics and shaping creative roadmaps from data.
- Global experience (US, Europe, or multi-market) is highly preferred.
- Excellent communication and project-management skills;
detail-oriented and deadline-driven.