Company: Y-Tech.io
Location: Remote
Type: Independent Contractor, Part-time, Long-term collaboration
Salary: Competitive (discussed individually)
About Y-Tech
Y-Tech is an international digital studio. We create intelligent AI solutions, custom web & mobile apps, and user-centric design for clients around the world. We believe in turning ideas into scalable digital products, combining strategy, design and technology in a human-centred way.
The Role
We are looking for a proactive and analytical Performance Marketing Specialist to drive qualified leads for our web and mobile design & development services. This is a middle-level role with high autonomy, ownership of the full performance cycle, and long-term collaboration potential.
What You'll Do
End-to-end ownership of paid acquisition, including:
- Develop and execute a performance marketing strategy aligned with our ICP and UVP
- Launch, manage, and optimize Google Ads and LinkedIn Ads campaigns from scratch → full cycle: hypothesis development → launch → monitoring → optimisation
- Write strong, conversion-driven ad copy
- Coordinate with the designer: prepare clear technical briefs for creatives
- Set up tracking (UTMs, conversions), collect performance metrics, and deliver weekly reports with actionable recommendations
- Maintain and prioritise a hypothesis & A/B testing backlog
What You Bring
Must-haves
- 2+ years of hands-on B2B performance marketing experience
- Successful practical experience with LinkedIn Ads, Google Ads, Meta Ads
- Track record of campaigns with real metrics: CPC/CPA, conversion rates, budgets
- Strong analytical skills and proactive improvement mindset
- English B2+
Nice-to-haves
- Knowledge of relevant AI-tools
- German language skills
- Basic understanding of email marketing (setup, automation, simple flows)
- Experience with end-to-end analytics setup (UTMs, conversion events, dashboards)
- Experience collaborating on landing pages & fast creative iteration
What We Offer
- Flexible part-time workload (3–8 hours/week)
- Long-term collaboration
- Fast decision-making, quick implementation cycles
- Work with a design & dev team ready to support campaigns (designer, devs, landing updates)
Hiring Process
- Screening call (30 min)
- Paid test assignment: duration discussed (estimate: 3–5 hours)
- Final interview (30 min)
Workflow
- Intro call: goals, KPIs, budgets, ICP, access, and assets
- Onboarding to Notion and ad accounts, baseline analytics, and UTM scheme
- Pilot sprint: launch initial hypotheses, checkpoint on results
- Weekly syncs: reporting, insights, and adjustment plan
Please send
- Your CV
- One case study: “Describe one performance campaign you launched from scratch: → goal → hypothesis → setup → creatives → results → what you would improve in hindsight.”
- Answer to: “You have €500 to test paid acquisition for Y-Tech. Which platform would you use to get the first qualified leads, what hypothesis would you test, and what metrics would define success for this experiment?”