Job Description
Roles, Responsibilities & Deliverables of a Copywriter @ Zoo Media:
1. Strategic
Work with content partners to generate new concepts and opportunities
Create case studies along with the Account Management team to be used for award entries, partnerships and pitches
2. Communication & Coordination:
Attend mid-size campaign briefs by the Account Management team
Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship
3. Creative Strategy:
Decode briefs along with the account management team
Brand strategy & execution plan basis the decoded client brief for campaigns
Brand strategy for new client pitches
Pitch mid-size campaigns to clients along with the Account Management team
Experiment with new content formats that can be utilized for client pitches, client
briefs and new partnerships
Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships
4. Creative Execution:
Create contextual, innovative content
Collaborate with functional teams for executing client briefs
Work closely with arts & graphics, video and production teams to co-create content