Position Summary
The
SVP of Sales
is a key member of the executive leadership team, responsible for driving sustainable revenue growth, expanding market share, and building a high-performance sales organization across all Food & Beverage channels. This leader will define and execute national and regional sales strategies, strengthen customer partnerships, and ensure operational excellence aligned with the company's commercial objectives.
Key Responsibilities
Strategic Leadership
- Develop and execute a comprehensive sales strategy to deliver top-line growth, profitability, and market expansion.
- Partner with the CEO and executive team to align sales priorities with corporate strategy, innovation, and marketing initiatives.
- Identify new business opportunities, distribution models, and go-to-market channels in both retail and foodservice segments.
Team & Organizational Development
- Lead, mentor, and develop a national sales team encompassing regional leaders, key account managers, and trade marketing professionals.
- Foster a culture of accountability, performance, and continuous improvement across all commercial teams.
- Build organizational capabilities in data-driven decision-making, category management, and customer engagement.
Customer & Channel Management
- Strengthen relationships with major customers, distributors, and strategic partners across grocery, mass, club, convenience, and on-premise channels.
- Oversee national account negotiations, trade spend optimization, and joint business planning with top retail and foodservice customers.
- Monitor competitive activity and adjust strategy to maintain market leadership.
Financial & Operational Accountability
- Own the revenue forecast, sales P&L, and key performance metrics for all commercial channels.
- Collaborate with Finance, Supply Chain, and Marketing to ensure demand alignment and margin optimization.
- Deliver consistent, profitable growth while balancing strategic investments and operational efficiency.
Qualifications & Experience
- 15+ years
of progressive commercial leadership in the
food & beverage industry
, including at least
5 years in a national or executive sales role. - Proven track record of driving double-digit growth and leading sales organizations of
$200M+ annual revenue. - Deep understanding of F&B channels — retail grocery, convenience, mass, club, and foodservice.
- Strong financial acumen with experience managing P&L, trade budgets, and forecasting processes.
- Excellent negotiation, communication, and relationship-building skills at the C-suite and customer executive level.
- Bachelor's degree required; MBA preferred.
Leadership Attributes
- Strategic, analytical, and results-driven with the ability to balance long-term vision and short-term execution.
- Inspirational leader who empowers teams and drives accountability.
- Entrepreneurial mindset with a bias for action and innovation.
- Collaborative partner who works seamlessly across functions and geographies.
Compensation & Benefits
- Competitive executive base salary (
typically $225K–$350K
depending on company size and scope). - Annual performance bonus and long-term incentive plan.
- Comprehensive health, wellness, and retirement benefits.
- Executive relocation or hybrid work options may be available.