About the Role
At Vijay Eesam, we don't just post content; we build personal brands in startups, business, marketing, AI, and tech that dominate feeds.
We're looking for someone to own the content strategy layer for these brands; someone who's part strategist, part storyteller, part scientist of virality.
If you:
- Know how content really works (hooks, formats, editing, pacing, everything)
- Have cracked at least 500K+ views on an infotainment reel written by you
- Think in systems, not guesses
- And want to take full ownership of growth and direction
- You're who we're looking for.
- This is a high-freedom, high-responsibility role; your strategy drives what goes live, and your insights decide what wins.
Key Responsibilities
- Lead content strategy for multiple personal brands across business, tech, startups, and marketing.
- Study hundreds of competitors to identify winning patterns and content gaps.
- Analyze previous performance and translate learnings into actionable strategies.
- Write high-performing hooks and scripts tailored to each niche.
- Work with AI image generation and video editors to bring ideas to life.
- Monitor trends, topics, and social shifts daily to identify growth opportunities.
- Collaborate with the editing team to refine video output for maximum reach and retention.
Who You Are
- You've already cracked 500K+ views on your own or client infotainment reels.
- You live and breathe short-form content, constantly breaking down what makes something viral.
- You're obsessed with hooks, story structure, and visual pacing.
- You understand editing, even if you don't do it, you know what makes a cut work.
- You're analytical, you test, measure, and iterate.
- You're the kind of person who can't scroll past a reel without thinking why it worked.
Requirements
- Proven experience in content strategy, reel scripting, or social media growth.
- Strong understanding of hooks, audience retention, and performance metrics.
- Experience working with editors, designers, or creative teams.
- Familiarity with AI tools for content ideation or visual generation.
Your KPI
- Simple:
- Growth. Views. Repeat.
- Your success is measured by how fast and how far the pages you lead grow.