Crm & Lifecycle Marketing Manager – B2c Fintech

Location: On-site - Madrid

Department: Marketing

Reports to: Head of Digital

Role Impact

The Trading Pit is scaling a global multi-asset trading ecosystem across prop trading and brokerage. We are hiring a CRM & Lifecycle Marketing Manager to own the full customer lifecycle architecture.

You will design and execute automated journeys that increase activation, accelerate time-to-purchase, improve retention, and maximize customer lifetime value across a high-volume retail trading funnel.

This role combines strategy, hands-on execution, and measurable revenue impact.

What You’ll Own

• Own the CRM strategy, driving activation, retention, and customer value through automated journeys and segmentation. Full ownership of HubSpot automation architecture (workflows, properties, lifecycle stages, lead scoring)
• Multi-stage onboarding aligned with funded trading evaluation models
• Use segmentation, customer data, and behavioral triggers to deliver relevant, personalized communications.
• Email and multi-channel automation campaigns across the entire lifecycle
• Abandoned cart, post-purchase, upgrade, cross-sell, and reactivation programs
• Drive lifecycle performance through CRM initiatives, with responsibility for improving metrics such as lead-to-client conversion, activation, retention, and time-to-purchase, contributing to overall customer value growthDeliverability, CRM hygiene, compliance, and data integrityPerformance analysis and continuous optimization based on lifecycle metrics

Within 6–12 months, you are expected to deliver measurable improvements in conversion, retention, and customer value.

What You Bring

• 5+ years of experience in Lifecycle Marketing, CRM, or Marketing Automation; experience with HubSpot preferred.
• Proven track record of building high-performing lifecycle programs with measurable revenue impact
• Strong experience in high-volume B2C ecommerce or similar environments; experience in fintech, brokerage, or gambling is a strong plus. Strong analytical mindset with ability to translate data into structured automation logic
• Understanding of customer journeys in performance-driven acquisition funnels
• Fluent English (Spanish is a plus)

What Makes This Role Different

• Direct ownership of lifecycle growth infrastructure in a scaling fintech
• Exposure to global retail trading markets across multiple asset classes
• High autonomy and direct impact on customer experience and revenue growth
• Close collaboration with performance marketing, product, and data teams
• Opportunity to shape lifecycle architecture during a high-growth phase

Compensation & Structure

• Competitive base salary
• International team environment
• Provident Fund
• Medical Insurance

This role is suited for a lifecycle operator who can build structured automation systems that directly improve activation, retention, and long-term customer value.