Growth Marketing Manager

About Cityflo

Cityflo is a daily commute company that provides a comfortable, stress-free travel experience for corporate professionals, as an alternative to driving. With premium buses, a simple app, and caring customer service, our passengers get the luxury of time in their busy schedules — where they can read their book, watch Netflix, nap, or simply soak in the city's view. We're bringing joy back to commuting and turning around urban traffic woes in a big way.

Today, we run 650 buses and log 35000 daily bookings. After establishing strong product-market fit and building a profitable business in Mumbai, we’ve expanded services to Hyderabad & Delhi, where the commute problem is as urgent and exciting. Over the next 2 years, we plan to scale to 1000 buses and 100,000 daily bookings across all the cities.

Cityflo is well-funded by prominent VCs — India Quotient, Lightbox Ventures.

Website: https://www.cityflo.com/

App: https://bnc.lt/cityflo/

Responsibilities:

Routh growth & launch: Own the marketing strategy for new route launches—market sizing, target audience definition, messaging, and launch funnels. Work with Ops/Supply to plan route phasing, launch targets, and initial demand estimates. Execute hyperlocal GTM activities around new corridors (offline + digital)

Customer Insights & Research: Conduct neighbourhood studies, commuter behaviour research, and competitive analysis.Run continuous feedback loops with riders—NPS, early-ride journeys, lapsers. Translate insights into product/ops recommendations: stop selection, timing optimisation, pickup clusters, pricing

Segmentation: Utilize customer data and behavioral insights to segment customer base effectively. Tailor messages and offers to different customer segments to maximize the impact of retention marketing efforts.

Requirements:

• Minimum 4 years of experience in working in a growth marketing function.
• Prior experience in mobility, logistics, food delivery, e-commerce, or other marketplace categories will be a plus.
• Excellent written and verbal communication skills with an eye for detail. Solid understanding of best practices across varied offline channels, creative development, measurement and performance.
• Understanding of the app ecosystem. Familiarity with retention marketing strategies and tools.
• Bachelor’s degree.

To apply, shoot us a mail at [email protected] with your resume.