New Product Development Manager

Job Description

Position: Manager -New Product Development

Business: Gresbond-Tile Adhesive

Location: Head Office

Reporting To: Head – Gresbond

Role Objective

To lead end-to-end New Product Development for Tile Adhesives, from concept and formulation to plant trials, commercialization, and market launch.

Key Responsibilities

1. Product Strategy & Innovation

• Identify market gaps and emerging trends within tile adhesive.
• Develop new product concepts aligned with market demand.
• Drive formulation innovation in coordination with R&D and technical teams.
• Benchmark products against competitors for product range gaps, and improvement

2. Formulation Development & Trials

• Lead lab-scale formulation development and performance validation in coordination with R&D.
• Conduct product testing and support production quantities in lines with market demand.
• Ensure compliance with IS standards and quality benchmarks.

3. Commercialization & Launch Readiness

• Collaborate with Sales & Marketing for product positioning and launch strategy.
• Ensure SKU creation, packaging development, and labelling compliance.
• Monitor post-launch performance and customer feedback for improvement.

4. Product Lifecycle & Business Enablement

• Develop and manage product roadmap aligned with long-term business growth objectives.
• Drive BOM finalization, cost modelling, and value engineering to enhance margin delivery.
• Lead cross-functional coordination across R&D, supply chain, procurement, and branding teams.
• Support GTM execution through structured sales enablement, product manuals and training initiatives.

Qualifications & Experience

• Any Engineering Graduate (Preferably chemical engineering
• 8+ years of experience in tile adhesives, cement-based products, or construction chemicals (of which a major tenure must be in New Product Development)
• Strong formulation and plant-scale-up experience
• Knowledge of IS standards and quality testing protocols