Performance Marketing Manager

Job Title

Performance Marketing Manager (D2C & Marketplaces)

MIN EXP : 2–5 years of hands-on experience in performance marketing.

Location

New Delhi (On-site / Hybrid)

Company

DA RAKE LUXEZ – Luxury Perfume Brand

About the Role

DA RAKE LUXEZ is a premium perfume brand focused on building a strong D2C presence alongside leading marketplaces. We are looking for a Performance Marketing Manager who will take complete ownership of paid advertising across Meta, Google, Amazon, and Flipkart, with a clear focus on ROAS, scalability, and profitable growth.

This role is performance-first, not social media posting or branding.

Key ResponsibilitiesPaid Advertising & Growth

• Plan, execute, and optimise paid campaigns on:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Shopping, YouTube)
• Amazon Ads (Sponsored Products, Sponsored Brands)
• Flipkart Ads
• Manage daily budgets, scaling decisions, and campaign structure.
• Drive profitable ROAS while balancing growth and acquisition costs.

Strategy & Funnel Ownership

• Build and optimise full-funnel strategies (cold, warm, remarketing).
• Improve conversion rates through landing page and offer insights.
• Plan offers, bundles, and promotions to increase AOV and repeat purchases.

Creative & Testing Direction

• Guide ad creatives by suggesting hooks, angles, messaging, and formats.
• Work with designers/content creators (no designing required).
• Test creatives aggressively and scale winning ads.

Data, Reporting & Optimisation

• Track KPIs such as ROAS, CPA, CTR, CPC, AOV, and conversion rate.
• Maintain daily and weekly performance reports.
• Identify underperforming campaigns and take corrective actions quickly.

Marketplace Performance

• Optimise product listings and ads on Amazon & Flipkart for better visibility and conversions.
• Coordinate with operations/marketplace teams for stock, pricing, and promotions.

What This Role Is NOT

• Not social media management or posting
• Not influencer marketing
• Not graphic designing or video editing
• Not brand-only marketing without performance accountability

Required Skills & Experience

• 2–5 years of hands-on experience in performance marketing.
• Proven experience running ads for D2C or e-commerce brands.
• Strong understanding of Meta Ads Manager, Google Ads, and at least one marketplace ad platform.
• Ability to analyse data and make budget decisions independently.
• Experience with beauty, lifestyle, FMCG, or luxury brands is a plus.

Tools & Platforms (Good to Have)

• Meta Ads Manager
• Google Ads & Google Analytics
• Amazon Seller Central / Flipkart Seller Hub
• Shopify / D2C websites
• Excel / Google Sheets for reporting

What We Expect

• Ownership mindset (this is not a “just run ads” role)
• Comfort with budgets and accountability
• Clear communication and structured thinking
• Focus on long-term brand growth, not shortcuts

What We Offer

• Opportunity to work with a growing luxury brand
• High ownership and decision-making power
• Competitive salary based on experience
• Performance-based growth opportunities

How to Apply

Please share:

• Your CV
• Platforms you have handled
• Approximate budgets managed
• Examples of performance results (ROAS / CPA screenshots preferred)